There are times when you feel like you have the ability to juggle all tasks yourself when it comes to your business. But there are times when you need to accept that outsourcing tasks might actually benefit you and your business.
Here are the signs to look for when you need to outsource your Pinterest account to a Pinterest manager:
1. Time is golden
As a business owner, you wear so many different hats and juggle so many tasks day in and day out. Your business should allow you to do the work you love so that you can actually enjoy your work and life but you feel like you’re constantly busy and your to do list never seems to end.
Maybe you just don’t have time for yet another social platform? If you’re already spreading yourself thin with Instagram, Facebook etc. adding Pinterest is just going to be another pain in the butt.
Keep track of the time you spend working on Pinterest each week and then think of tasks in your business that require your attention, not forgetting you wouldn’t be achieving the kind of Pinterest growth you can expect by handing it over to an expert.
A Pinterest manager can give you back your precious time by taking care of tasks such as creating eye-catching Pins, writing board description that are loaded with SEO keywords and keep track of your analytics.
2. You’ve been pinning without a strategy
Whilst you might already be on Pinterest, if you don’t have a strategy in place, you won’t see its true potential.
This is pretty common for new users who join the platform who just don’t understand how to leverage it to bring traffic to your website.
People think that managing a Pinterest account is just picking out pins and scheduling them. But the truth is, there is so much more that goes on behind the scenes.
Not only will they do some keyword research, maintain existing boards and come up with new board ideas; a good Pinterest manager will implement a Pinterest marketing strategy that aligns with your business goals.
3. Creating Pin Graphics Is Too Time Consuming and/or Hard
Standing out on the search results page is crucial, but not everyone has an eye for design. You might feel your designs aren’t professional enough and feel like you’re doing a disservice to your brand.
It can become a really big problem and you might even feel like you’re wasting time to put out a Pin that people might not even click on.
Pinterest Managers can create clickworthy Pinterest designs that match your branding. We know what makes the perfect pin design to catch people’s eye when they are flicking through Pinterest.
After a while, Pinners will recognize your Pin graphics and will be more inclined to click on them meaning more eyes on your website which will lead to more sales hopefully!
4. You dislike working on Pinterest and can never keep up with the ever-changing platform
I know many business owners who don’t enjoy working on Pinterest but know how vital it is to their business. One of the main reasons is due to Pinterest being an ever-changing platform and needing a lot of research work being done behind the scenes… and then what works today may not work tomorrow.
It is worth considering if it’s worth your time working on the account yourself, or if outsourcing would actually increase your sales. For instance, if you are spending money each month on Pinterest Management and the extra time you get to focus on your business leads to an additional income of £1000, it means you’re actually earning money by outsourcing your account.
So what are you waiting for? If you’re looking for Pinterest help right now, book a 15 minute free chat with me here.