4 Ways To Find Pinterest Keywords
Pinterest may be a visual search engine, but without adequate keyword research to back the content, website clicks fall through the cracks. Not to sound like a broken record, but given that Pinterest is a search engine and not a social media platform, it’s a given that there are many users out there using Pinterest completely wrong.
How Pinterest works
For your website to be seen you use SEO (search engine optimization) to optimise it on Google. It is exactly the same with Pinterest. For your pin to be seen you need to use keywords whenever possible.
SEO and Keywords are pretty much used in the same way and both focus on improving the position of your website, whether it be with the website directly (Google) or via an eye-catching image (Pinterest.) By using these as part of your strategy you’ll improve the traffic to your website.
What is a keyword?
A keyword is a word or phrase that someone types in to find information, eg if I would like to find a dress for a night out with the girls, I would type into Pinterest “best party dresses for women” “Party dresses for women” or “womens dresses.”
There are vast amounts of ways that you can type words into a search engine to get the result, so you need to flip the method of searching and ensure that your Pins include the keywords that people will be looking for.
4 ways to find Pinterest keywords
When it comes to Pinterest, to be successful you need to do some research into keywords. You need to know what people are looking for when they’re on Pinterest and without doing research, you’re just wasting your time as the Pins will tank.
1. The search bar
You can use the search bar to find keywords that people are searching for that is related to your Pin. Try typing a word in and see what suggestions come up. These results tell you what other popular phrases are related to what you have been looking for in the search bar. These can then new included in your keyword research to be used also!
2. The bubbles (they’re back!)
When you’ve entered your search term and pressed enter, there is a bunch of coloured bubbles underneath. These are common, yet very similar search terms that people are also using. Pay attention to these as tiles will have some great keywords to include in future Pins.
Unfortunately, this hasn’t been rolled out to all accounts yet, so if you don’t have this feature, you’re going to have to use the other 3 methods.. Sorry folks!
3. Ads manager
Even if you aren’t creating Pinterest Ads yet, you can still utilise this feature – and I recommend doing so! Of course, as I always recommend – make sure you have a business account as otherwise you won’t be able to do this.
To use this feature go to Ads> Create Ad >Continue. It will look like you’re setting up an ad but don’t worry…you won’t be. Scroll down to ‘Interests and Keywords.’ Click ‘add keywords’ and start typing in a keyword. You should see a whole load of other keywords pop into the box as well as an average monthly viewers indicator, similar to Instagram.
You can thank me later!!
4. Trends
Trends show the most popular searched for or related terms plus the most popular pins within the past 12 months. As you type in the search bar, a list of suggested terms will appear. These suggestions are real searches that happen on Pinterest. They show common and trending terms relevant to the topics entered by you.
Where to put the Pinterest keywords
Almost 9 in 10 people use Pinterest for purchase inspiration so as long as you have created Pins that catch the eye and use keywords that will allow you to be placed in the right feed, Pinterest can literally be a game changer.
There are 5 places to put Pinterest keywords on Pinterest, they are to be put in your:
1. Pinterest profile name
Occasionally people will search directly for profiles, any account that has a similar niche will appear on the results so if you can get Pinterest to know how to categorise your account, it will share your account when your ideal customer looks for it.
Unfortunately, you’re not able to add symbols into your profile name anymore so when I wanted to have “Pinned Social – Pinterest Expert & Social Media Manager,” I wasn’t able to. But the next place can help solve this issue.
2. Pinterest profile bio
Your profile biography allows you 160 characters, which really isn’t that much in terms of making the big sell, but you do get the chance to change it from time to time! It’s worth mentioning offers, freebies etc… But remember to change it up once it expires.
Your profile bio is a massive chance for you to be discovered when users are searching so make sure you take the time to create the perfect bio that lets people know exactly who you are.
3. Pin title
Your pin title should have your main keyword in there, but don’t forget to make it enticing! A lot of businesses underestimate the power of a pin title, but if you can inspire the user to click onto your pin you’re one step closer to making that sale.
4. Pin description
Pin descriptions have 500 characters, the more you use; the more you’re likely to be seen. Just don’t ram just keywords in, add them naturally. otherwise Pinterest could mark your pin as spam and that just wastes your time and potentially affects your whole account.
5. Pinterest board descriptions
If you don’t have board descriptions, get on it now! By having descriptions for your boards, it helps your Pins and account be discovered. Again, you get 500 characters, so fill the space up as much as possible – similar to the way you need to do it in the Pin description.
By using the above 4 places to find keywords and implementing them into 5 different places, you’re more than likely to get a great response to your Pins. Don’t forget you also get the chance to change up your keywords when you create a second fresh Pin.
Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
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