4 Ways To Find Pinterest Keywords

4 Ways To Find Pinterest Keywords

Pinterest may be a visual search engine, but without adequate keyword research to back the content, website clicks fall through the cracks. Not to sound like a broken record, but given that Pinterest is a search engine and not a social media platform, it’s a given that there are many users out there using Pinterest completely wrong.

How Pinterest works
For your website to be seen you use SEO (search engine optimization) to optimise it on Google. It is exactly the same with Pinterest. For your pin to be seen you need to use keywords whenever possible.

SEO and Keywords are pretty much used in the same way and both focus on improving the position of your website, whether it be with the website directly (Google) or via an eye-catching image (Pinterest.) By using these as part of your strategy you’ll improve the traffic to your website.

What is a keyword?
A keyword is a word or phrase that someone types in to find information, eg if I would like to find a dress for a night out with the girls, I would type into Pinterest “best party dresses for women” “Party dresses for women” or “womens dresses.”

There are vast amounts of ways that you can type words into a search engine to get the result, so you need to flip the method of searching and ensure that your Pins include the keywords that people will be looking for.

4 ways to find Pinterest keywords

When it comes to Pinterest, to be successful you need to do some research into keywords. You need to know what people are looking for when they’re on Pinterest and without doing research, you’re just wasting your time as the Pins will tank.

1. The search bar
You can use the search bar to find keywords that people are searching for that is related to your Pin. Try typing a word in and see what suggestions come up. These results tell you what other popular phrases are related to what you have been looking for in the search bar. These can then new included in your keyword research to be used also!

2. The bubbles (they’re back!)
When you’ve entered your search term and pressed enter, there is a bunch of coloured bubbles underneath. These are common, yet very similar search terms that people are also using. Pay attention to these as tiles will have some great keywords to include in future Pins.

Unfortunately, this hasn’t been rolled out to all accounts yet, so if you don’t have this feature, you’re going to have to use the other 3 methods.. Sorry folks!

3. Ads manager
Even if you aren’t creating Pinterest Ads yet, you can still utilise this feature – and I recommend doing so! Of course, as I always recommend – make sure you have a business account as otherwise you won’t be able to do this.

To use this feature go to Ads> Create Ad >Continue. It will look like you’re setting up an ad but don’t worry…you won’t be. Scroll down to ‘Interests and Keywords.’ Click ‘add keywords’ and start typing in a keyword. You should see a whole load of other keywords pop into the box as well as an average monthly viewers indicator, similar to Instagram.

You can thank me later!!

4. Trends
Trends show the most popular searched for or related terms plus the most popular pins within the past 12 months. As you type in the search bar, a list of suggested terms will appear. These suggestions are real searches that happen on Pinterest. They show common and trending terms relevant to the topics entered by you.

Where to put the Pinterest keywords

Almost 9 in 10 people use Pinterest for purchase inspiration so as long as you have created Pins that catch the eye and use keywords that will allow you to be placed in the right feed, Pinterest can literally be a game changer.

There are 5 places to put Pinterest keywords on Pinterest, they are to be put in your:

1. Pinterest profile name
Occasionally people will search directly for profiles, any account that has a similar niche will appear on the results so if you can get Pinterest to know how to categorise your account, it will share your account when your ideal customer looks for it.

Unfortunately, you’re not able to add symbols into your profile name anymore so when I wanted to have “Pinned Social – Pinterest Expert & Social Media Manager,” I wasn’t able to. But the next place can help solve this issue.

2. Pinterest profile bio
Your profile biography allows you 160 characters, which really isn’t that much in terms of making the big sell, but you do get the chance to change it from time to time! It’s worth mentioning offers, freebies etc… But remember to change it up once it expires.

Your profile bio is a massive chance for you to be discovered when users are searching so make sure you take the time to create the perfect bio that lets people know exactly who you are.

3. Pin title
Your pin title should have your main keyword in there, but don’t forget to make it enticing! A lot of businesses underestimate the power of a pin title, but if you can inspire the user to click onto your pin you’re one step closer to making that sale.

4. Pin description
Pin descriptions have 500 characters, the more you use; the more you’re likely to be seen. Just don’t ram just keywords in, add them naturally. otherwise Pinterest could mark your pin as spam and that just wastes your time and potentially affects your whole account.

5. Pinterest board descriptions
If you don’t have board descriptions, get on it now! By having descriptions for your boards, it helps your Pins and account be discovered. Again, you get 500 characters, so fill the space up as much as possible – similar to the way you need to do it in the Pin description.

By using the above 4 places to find keywords and implementing them into 5 different places, you’re more than likely to get a great response to your Pins. Don’t forget you also get the chance to change up your keywords when you create a second fresh Pin.

Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!


Why Social Media Is Important In Business

Why Social Media Is Important In Business

6th August marks 29 years of people using the world wide web. How does that make you feel? Do you remember the sound of the dial up, waiting for the PC to connect to a world of information?

Rewind back to the days of creative thinking, when it came to screensavers of multicoloured WordArt, playing Minesweeper and kids trying to find as many nudes as possible. (Or was that just my male friends??)

Those days when IT lessons went from learning how to use the paperclip support character and became more about learning how to create ringtones on your Nokia 3310. Then of course, it was the land of chat rooms and MSN…is it all coming back to you now?

AOL and MSN really were the start of what we know as social media. We started conversations with ASL and formed trusting relationships with people all over the world. We also all had our first friend in the form a man sat in front of a whiteboard called Tom on Myspace.

Facebook changed the face of what social media looks like today. It became a way for people to catch up with old friends, current friends, long lost family and how many of us used the all familiar saying on a night out “I’ll add you on Facebook in the morning!”

The world of social media kept evolving and with the birth of Twitter, Tumblr, Pinterest, Snapchat, Instagram and not to mention the latest addition – TikTok. It seemed like there was a social platform for anyone and everyone!

But it’s so much more than just chatting!!!

Businesses can use social media for networking, promotions, competitions, setting trends and reaching new markets. Marketing, especially in the digital form is vital for businesses to succeed and here is why:

  • Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. With their age group being the future consumers, keeping up with trends is highly recommended.
  • Brands are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). By interacting with customers through social media platforms you show them that you care.
  • Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide (Statista).
  • 54% of social browsers use social media to research products.

So why not jump on the bandwagon and follow the direction that technology is heading?

If your business plan is to focus on making your business more recognised online but you are unsure of where to start or need assistance in managing accounts then contact me for a free, no obligation call to discuss how I can help you.

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