So you’ve heard that Pinterest is the underdog of social media (because it’s really a search engine.) But it’s radio silence over there.. you’re seeing tumbleweed swoop past your screen and you’re about to give up.
But don’t throw the towel in just yet! Whether you’re on Pinterest to create brand awareness, drive traffic to your website or to gain subscribers; if you are finding that you’re not getting anywhere, you might be making the following mistakes: Mistakes you might be making are: • You’re using Pinterest in the same way that you use social media • Sharing your pins over and over again • Not diversifying your pin titles • Not diversifying your pin images • Pinning the same Pins too often • Using the same keywords over and over again These mistakes are ones I’ve seen on a daily basis and is half the reason why I’m asked to handle Pinterest accounts for my clients. Sometimes they just can’t wrap their heads around the platform!
This is why I’ve decided to go into detail below about how you can rectify these mistakes: Mistake One – You’re using Pinterest in the same way that you use social media. I can not stress enough that Pinterest is NOT a social media platform. It is a visual search engine with similar elements especially as it’s all about encouraging engagement at the moment. But generally, it’s very different in comparison to other social media platform. To avoid this mistake, utilise your keywords when it comes to your Pinterest. A search engine relies on keywords and people are going to be looking on Pinterest for certain things with the intention of buying, so by using the right keywords, you are able to utilise Pinterest correctly. Mistake two – Sharing the same content over and over again?
I’m not talking about sharing the actual URL repeatedly, I’m talking about sharing the same image over and over again, It doesn’t work. It’s being seen to be spammy. If you were to see the same post on the internet over and over and over again, you’re going to get really fed up with them.
It’s like with the memes you see online. It’s funny at first, but when you see the same one repeatedly for weeks on end, it just gets boring. It’s monotonous and you’ll just scroll straight past. And this is exactly the same when it comes to Pins. If the image is exactly the same, don’t you think you should be changing it up?
When it comes to products and blog posts, you can share that as many times as you want to (within reason of course.) But you can constantly create new, fresh images and it can all drive to the same webpage.
Mistake three – Not diversifying Pin titles.
You need to be using a hook to reel people in with your Pin title. Rather than just saying what the product or the service is you’re putting out there, make sure your Pin title is clickworthy.
For example, if you’re a photographer dealing with newborns and maternity, rather than just saying maternity photoshoot, due to a few shoots having different maternity dresses; a Pin title stating something like . I can then put something in like “fashionable maternity outfits” or “10 maternity photoshoot poses for inspiration.” This will then help a photographer looking for inspiration or a mum-to-be looking for outfits to wear at a photoshoot or baby shower. If they type in these keywords then they will discover these Pins and hopefully click onto the website to increase traffic! By changing your pin titles, you’re going to be seen and you’re going to get people out there, it’s just a case of doing your research and having a look at what’s popular with the keywords. Because let’s not forget that it’s still is a search engine and by using a range of pin titles you can get some traffic. Mistake four – Not diversifying Pin images.
Are you using just plain images with no text overlay or are you switching it up by having a smaller image and adding in filters and text overlays? That in itself tells Pinterest that you’ve got a new image.
Have you tried a minimalistic look? Maybe it’s a different look to your standard, but as long as it’s in your brand style and it sticks to the way that your branding is, then why not?
Test a different look out and see if it works, you might find that something that wouldn’t work for your Instagram audience, might work on Pinterest, but if it doesn’t? Well, at least you tried it out! Mistake Five – Not spreading your Pins out enough
You’re allowed up to 10 pins for the same image. If you all sharing the same image every day, it’s not going to work. If you’re using the old method of just re-pinning straight away, again, that’s not going to work either. People say to spread out your pins for a minimum of two days. I do have some clients that by doing it about four days at the minimum, it works. I also have some clients that you need to wait about a week to re-pin because it just works for their account. There are no hard or fast rule that you have to stick to. There’s no guarantee that on the third day, as long as you re-pin then you’re going to gain traction, because that’s not the case here. There are some pIns that do really well after a few days, there are some pins that after seven days are still struggling and it’s a case of working out why. Finding that reason, pin point the issue and rectify it.
This is the whole thing about Pinterest, it really is a constant test. You’re constantly trying out what works, what doesn’t; especially in my case because I deal with a variety of industries, so you need to know what works. But by utilising so many different industries, it gives me the experience to be able to help you guys put what I’ve learned into practice, to stop you making these mistakes yourself. Mistake Six –Ignoring the new features.
The latest, but not newest feature that is hot right now are Idea Pins. There is also a new feature called Takes” which is where, if you want to reply to someone similarly to TikTok, you can reply via an existing Pin, or a new Pin. This is a pretty amazing new feature that helps to boost engagement!
If you’re not using Idea Pins or utilising Takes, then you’re missing out on the ability to engage with other accounts. Don’t forget to do your research on current trends in the trends section. New features are what’s going to get you traction. So if you’re not using them, you’re going to be far behind others and miss out on opportunities. Now it is not just Shopify that allows you to sell through Pinterest. WooCommerce have recently released an update, so if anyone uses WooCommerce as a merchant, you can now utilise the shop and sell on Pinterest too! They’re making it more accessible to other businesses in the UK and this new update is going to be a game changer. Yes I know I say that all the time, but the more they’re updating the platform, the more I’m just like “Yes, this is brilliant!”
So folks, don’t forget to use your takes, use your Idea Pins and if you’re on WooCommerce, sign your shop up to get that installed.
It’s going to be absolutely amazing. It really is. I’m so excited for the future for Pinterest.
I have spoken about this previously, so it’s not a mistake as you should already know that you should be doing this already.
I’m talking about keyword research You need to be using your keywords. but more importantly, you need to make sure your keywords are updated on a regular basis.
They need to align with the current trends!
If you’re using six months old keyword research, it’s more than likely not going to work anymore. So you need to update your keyword research to make sure that what’s good now is what you’re using.
I had a client she was doing so well. And then. I realized after a while this was years ago when I first started, I hadn’t updated their keywords. And then I was like, hang on a minute, changed up the keywords and her account with flying through the roof again, I was like, okay, that’s clearly what had been done. You don’t want to see all of your time, effort and hard work go to waste because you’re not keeping up with your keyword research especially as that’s just going to prevent traffic to your website and of course miss out on potential sales! So a recap is: • Mistake one – Using Pinterest as a social media platform • Mistake two – Sharing your pins over and over again. • Number three – Not diversifying Pin titles • Mistake four – Not diversifying Pin images • Mistake five – Not spreading Pins out enough • Mistake six – Ignoring the new features
• Brucey bonus – Don’t forget to update your keyword research. Do you want someone to take the account off of your hands? Do you need help with your account? I’m always happy to do things like a power hour or a one-to-one session with you.
Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
I’ve previously said that Pinterest is not actually a Social Media Platform; therefore, if you incorporate the strategy that you use on Instagram, Facebook, LinkedIn etc, it simply will not work and will just end up with you wasting your time and energy.
Once you decide to use Pinterest for your business, not only do you need to understand how to use the platform, but you also need to know what the best practices are. There are many different elements that need to be stuck to to get the best results.
So what are the best practices when it comes to Pinterest? Read on and find out!
Arguably the most important aspect of Pinterest, you cannot use Pinterest if you do not incorporate keywords. Keywords are essentially SEO (Search Engine Optimisation) and should be added within your profile description, Pin titles, Pin overlays, Pin descriptions, board titles and board descriptions.
You should predominantly be using Pinterest itself for keyword research and not externally. I’ve previously written about where you can find keywords within Pinterest here.
There has been a mention of Pin Inspector being really good for researching keywords and the data it gives regarding what is successful across Pinterest. I’ve just bought this (literally as I am typing it’s downloading) and I’m super excited to see what it does for both my account and my clients!
Eye-catching images are just as vital as keywords when it comes to a successful Pinterest account. Pinterest is a visual search engine therefore it really makes sense to have eye-catching images to go alongside the Pins themselves!
Here are the important Pin facts:
• Static Pins should be 1000px x 1500px
• Idea Pins should be 1080px × 1920px
• Video Pins should be 1200px × 1800px
• Use original, clear and good quality images
• Keep inline with your branding
• Fonts should be clear and easy to read
The last part of the best practice puzzle piece is to be consistent.
You might pin once a day, once a week, or twice daily. What ever you choose to do, you need to stick to it and continue to be consistent going forward. Just remember that you have to be present on the platform to be in with a chance of being discovered.
Back in the day, Tailwind was a lifesaver – but nowadays, I’m not 100% convinced it’s essential to every client. Sometimes you can manage to upload content through Pinterest itself, as it lets you schedule up to 14 days in advance!
However, if you’re looking to Pin between 12-15 pins per day, then yes; Tailwind is an absolute must.
With the above three points in mind, if you find your analytics dipping, before putting a new strategy together – make sure you’re sticking to the best practices.
You might have a great strategy in place, but without the above points being utilised, you’re just not giving yourself a fighting chance. Once you’re doing the basics right, then is the time that you should take another look at your strategy.
Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
CLICK TO PIN THE IMAGE BELOW:
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Pinterest may be a visual search engine, but without adequate keyword research to back the content, website clicks fall through the cracks. Not to sound like a broken record, but given that Pinterest is a search engine and not a social media platform, it’s a given that there are many users out there using Pinterest completely wrong.
How Pinterest works
For your website to be seen you use SEO (search engine optimization) to optimise it on Google. It is exactly the same with Pinterest. For your pin to be seen you need to use keywords whenever possible.
SEO and Keywords are pretty much used in the same way and both focus on improving the position of your website, whether it be with the website directly (Google) or via an eye-catching image (Pinterest.) By using these as part of your strategy you’ll improve the traffic to your website.
What is a keyword?
A keyword is a word or phrase that someone types in to find information, eg if I would like to find a dress for a night out with the girls, I would type into Pinterest “best party dresses for women” “Party dresses for women” or “womens dresses.”
There are vast amounts of ways that you can type words into a search engine to get the result, so you need to flip the method of searching and ensure that your Pins include the keywords that people will be looking for.
4 ways to find Pinterest keywords
When it comes to Pinterest, to be successful you need to do some research into keywords. You need to know what people are looking for when they’re on Pinterest and without doing research, you’re just wasting your time as the Pins will tank.
1. The search bar
You can use the search bar to find keywords that people are searching for that is related to your Pin. Try typing a word in and see what suggestions come up. These results tell you what other popular phrases are related to what you have been looking for in the search bar. These can then new included in your keyword research to be used also!
2. The bubbles (they’re back!) When you’ve entered your search term and pressed enter, there is a bunch of coloured bubbles underneath. These are common, yet very similar search terms that people are also using. Pay attention to these as tiles will have some great keywords to include in future Pins.
Unfortunately, this hasn’t been rolled out to all accounts yet, so if you don’t have this feature, you’re going to have to use the other 3 methods.. Sorry folks!
3. Ads manager Even if you aren’t creating Pinterest Ads yet, you can still utilise this feature – and I recommend doing so! Of course, as I always recommend – make sure you have a business account as otherwise you won’t be able to do this.
To use this feature go to Ads> Create Ad >Continue. It will look like you’re setting up an ad but don’t worry…you won’t be. Scroll down to ‘Interests and Keywords.’ Click ‘add keywords’ and start typing in a keyword. You should see a whole load of other keywords pop into the box as well as an average monthly viewers indicator, similar to Instagram.
You can thank me later!!
Trends show the most popular searched for or related terms plus the most popular pins within the past 12 months. As you type in the search bar, a list of suggested terms will appear. These suggestions are real searches that happen on Pinterest. They show common and trending terms relevant to the topics entered by you.
Where to put the Pinterest keywords
Almost 9 in 10 people use Pinterest for purchase inspiration so as long as you have created Pins that catch the eye and use keywords that will allow you to be placed in the right feed, Pinterest can literally be a game changer.
There are 5 places to put Pinterest keywords on Pinterest, they are to be put in your:
1. Pinterest profile name
Occasionally people will search directly for profiles, any account that has a similar niche will appear on the results so if you can get Pinterest to know how to categorise your account, it will share your account when your ideal customer looks for it.
Unfortunately, you’re not able to add symbols into your profile name anymore so when I wanted to have “Pinned Social – Pinterest Expert & Social Media Manager,” I wasn’t able to. But the next place can help solve this issue. 2. Pinterest profile bio Your profile biography allows you 160 characters, which really isn’t that much in terms of making the big sell, but you do get the chance to change it from time to time! It’s worth mentioning offers, freebies etc… But remember to change it up once it expires.
Your profile bio is a massive chance for you to be discovered when users are searching so make sure you take the time to create the perfect bio that lets people know exactly who you are. 3. Pin title Your pin title should have your main keyword in there, but don’t forget to make it enticing! A lot of businesses underestimate the power of a pin title, but if you can inspire the user to click onto your pin you’re one step closer to making that sale. 4. Pin description Pin descriptions have 500 characters, the more you use; the more you’re likely to be seen. Just don’t ram just keywords in, add them naturally. otherwise Pinterest could mark your pin as spam and that just wastes your time and potentially affects your whole account. 5. Pinterest board descriptions If you don’t have board descriptions, get on it now! By having descriptions for your boards, it helps your Pins and account be discovered. Again, you get 500 characters, so fill the space up as much as possible – similar to the way you need to do it in the Pin description. By using the above 4 places to find keywords and implementing them into 5 different places, you’re more than likely to get a great response to your Pins. Don’t forget you also get the chance to change up your keywords when you create a second fresh Pin. Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa! CLICK TO PIN THE IMAGE BELOW:
Pinterest is one of the many ways that can boost traffic to your website, if used properly of course. However, there is a common misconception that Pinterest only works for bloggers, but do you know what? That isn’t the case.
There has been several updates over the past five years that has helped businesses successful on the platform too!!
Blogs are a vital aspect in any marketing strategy, I would recommend sharing them to Pinterest so you can still get amazing results! So whether you’re a blogger or a business owner who utilises blog posts to help market your business, you need to know how Pinterest can boost your business.
As with all social media platforms, Pinterest should be just one part of your sales funnel. Pinterest is a long game that doesn’t give you results instantly, so I recommend sticking to it for three months before you can start to see the full potential that Pinterest can give you.
Five years ago, I created a Pinterest account for my Parenting blog and within six weeks I had achieved 19,000 monthly views!! When the twins were born, the idea of blogging as well as setting up my own business and having an almost two year old was the last thing on my mind.
I made the decision to give it up but decided to keep the blog and Pinterest account still active. Almost three years later and I’m still gaining over 50k monthly views when I haven’t even shared a new Pin at all!!
One of my Clients suffered with a long span of writers block and didn’t write a single blog post for a whole year. However, by utilising Pinterest to her advantage, she was still gaining 1500 clicks to her website each month!
These examples prove that as long as you have enough content to share, you can still use Pinterest to drive traffic to your website!
So what do you need to know to make the most out of your Pinterest account? • Pinterest is ultimately a search engine and therefore to get seen, you need to use keywords. Use them any chance you get in the pin title, description, board titles, board description and biography. This is the best way to get your Pins discovered both within Pinterest itself and via Google. But make sure the words are used organically and not just thrown in randomly
• When it comes to creating boards, I always use the expression “branch out.” Write a few major categories that are relevant to your business
• Stick to a theme, if you have a jewellery business, why would you have a Pinterest board about technology?
• Add a Pin to your blog post to get people to share your post on Pinterest too.
Each click, save, close-up is an opportunity to achieve your ultimate goal (which when broken down is an extra chance to earn money!)
Pinterest can be used for literally EVERY business out there, you just need to know how to use it to your advantage.
• For an accountant, using a blog post or infographic with tips around tax returns would be so popular for your industry.
• Chiropractors/Osteopaths could do video Pins showing either a client session or tips to prevent certain common injuries or exercises to do at home.
• Businesses in the legal industry could share free templates which can be downloaded via an email list – so using Pinterest to gain subscribers is a great way to do that. You could also share images of staff detailing their speciality, infographics describing technical terms or videos with easy solutions that do not require a meeting with a solicitor.
Are you still convinced that there’s no way Pinterest could work for your business? Have a 15 minute completely free chat with me and I’ll prove it can be done.
6th August marks 29 years of people using the world wide web. How does that make you feel? Do you remember the sound of the dial up, waiting for the PC to connect to a world of information?
Rewind back to the days of creative thinking, when it came to screensavers of multicoloured WordArt, playing Minesweeper and kids trying to find as many nudes as possible. (Or was that just my male friends??)
Those days when IT lessons went from learning how to use the paperclip support character and became more about learning how to create ringtones on your Nokia 3310. Then of course, it was the land of chat rooms and MSN…is it all coming back to you now?
AOL and MSN really were the start of what we know as social media. We started conversations with ASL and formed trusting relationships with people all over the world. We also all had our first friend in the form a man sat in front of a whiteboard called Tom on Myspace.
Facebook changed the face of what social media looks like today. It became a way for people to catch up with old friends, current friends, long lost family and how many of us used the all familiar saying on a night out “I’ll add you on Facebook in the morning!”
The world of social media kept evolving and with the birth of Twitter, Tumblr, Pinterest, Snapchat, Instagram and not to mention the latest addition – TikTok. It seemed like there was a social platform for anyone and everyone!
But it’s so much more than just chatting!!!
Businesses can use social media for networking, promotions, competitions, setting trends and reaching new markets. Marketing, especially in the digital form is vital for businesses to succeed and here is why:
Millennials continue to be the generation with the highest use of social media, and also the broadest access to smartphones. With their age group being the future consumers, keeping up with trends is highly recommended.
Brands are riding the wave of social media marketing. 73% of marketersbelieve that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
So why not jump on the bandwagon and follow the direction that technology is heading?
If your business plan is to focus on making your business more recognised online but you are unsure of where to start or need assistance in managing accounts then contact me for a free, no obligation call to discuss how I can help you.
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