Pinterest is one of the many ways that can boost traffic to your website, if used properly of course. However, there is a common misconception that Pinterest only works for bloggers, but do you know what? That isn’t the case.

There has been several updates over the past five years that has helped businesses successful on the platform too!!

Blogs are a vital aspect in any marketing strategy, I would recommend sharing them to Pinterest so you can still get amazing results! So whether you’re a blogger or a business owner who utilises blog posts to help market your business, you need to know how Pinterest can boost your business.

As with all social media platforms, Pinterest should be just one part of your sales funnel. Pinterest is a long game that doesn’t give you results instantly, so I recommend sticking to it for three months before you can start to see the full potential that Pinterest can give you.

Five years ago, I created a Pinterest account for my Parenting blog and within six weeks I had achieved 19,000 monthly views!! When the twins were born, the idea of blogging as well as setting up my own business and having an almost two year old was the last thing on my mind.

I made the decision to give it up but decided to keep the blog and Pinterest account still active. Almost three years later and I’m still gaining over 50k monthly views when I haven’t even shared a new Pin at all!!

One of my Clients suffered with a long span of writers block and didn’t write a single blog post for a whole year.  However, by utilising Pinterest to her advantage, she was still gaining 1500 clicks to her website each month!

These examples prove that as long as you have enough content to share, you can still use Pinterest to drive traffic to your website!

So what do you need to know to make the most out of your Pinterest account?

• Pinterest is ultimately a search engine and therefore to get seen, you need to use keywords. Use them any chance you get in the pin title, description, board titles, board description and biography. This is the best way to get your Pins discovered both within Pinterest itself and via Google. But make sure the words are used organically and not just thrown in randomly
• When it comes to creating boards, I always use the expression “branch out.” Write a few major categories that are relevant to your business
• Stick to a theme, if you have a jewellery business, why would you have a Pinterest board about technology?
• Add a Pin to your blog post to get people to share your post on Pinterest too.

Each click, save, close-up is an opportunity to achieve your ultimate goal (which when broken down is an extra chance to earn money!)

Pinterest can be used for literally EVERY business out there, you just need to know how to use it to your advantage.

For example:

• For an accountant, using a blog post or infographic with tips around tax returns would be so popular for your industry.
• Chiropractors/Osteopaths could do video Pins showing either a client session or tips to prevent certain common injuries or exercises to do at home.
• Businesses in the legal industry could share free templates which can be downloaded via an email list – so using Pinterest to gain subscribers is a great way to do that. You could also share images of staff detailing their speciality, infographics describing technical terms or videos with easy solutions that do not require a meeting with a solicitor.

Are you still convinced that there’s no way Pinterest could work for your business? Have a 15 minute completely free chat with me and I’ll prove it can be done.

Book a chat here.

Why You Should Be Using Pinterest For Business pinterest homefeed on white iphone

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