You don’t have to post every day to grow a business that matters.
Social media and email marketing for small business owners who are time-poor, neurodivergent, or running everything around someone else’s needs.
Working with neurodivergent founders, parent and carers around the world since 2018.
If this sounds like you, you’re in the right place.
• You’re running a small business with a brain that doesn’t follow the standard 9-to-5 timeline (Whether you or a loved one has ADHD, autistic, AuDHD, dyslexic, or quietly suspecting).
• You’re working around school runs, EHCP meetings, hospital appointments, or someone else’s care needs.
• You’ve been told you “have to” post daily on every platform and it’s burning you out.
• You’re brilliant at the thing you actually sell – it’s the social media that’s draining you.
You don’t have to keep doing it the way you’ve been doing it. There’s another way, and it works.
Why most marketing advice doesn’t fit your life…
Yours doesn’t… And that isn’t a flaw that needs to be fixed. It’s a way that means the social media world needs to work around your needs and your way of life.
Pinned Social will work with your lifestyle. Don’t have time to respond to comments? We got you. Don’t have the brain capacity to think of content ideas? We can do that for you!
Pinned Social recommends the handful of platforms that would work best for you and your business. We create content that works whether it’s published now, or in three weeks time.
I batch when you have capacity, and you can pause without guilt when life throws a curveball. I handle the heavy lifting, so you can spend your good hours on the work only you can do – the thing your clients or customers actually pay you for.
What Pinned Social does…
Three services, designed to work separately but also work well together – all designed to work for a brain and a life that can’t be on tap five days a week.
Social Media Management marketing
Calm and consistent social media on the platforms that actually fit your business. Written in your voice, scheduled in advance, paused without drama when life needs you elsewhere.
Read more about social media management →
Email Management
Whether you need newsletters written, welcome sequences set up, audiences segmented and lead magnet pages designed and set up – all in your voice. Emails are the one marketing element where algorithms can’t take your audience away from you, and it forgives you for going quiet for a few weeks in a way that social media doesn’t.
Whether you’ve never sent a newsletter or you have a sleepy list waiting to wake up, I’ll handle the words, the design, and the strategy.
Read more about email marketing →
Automation Management
Creating behind-the-scenes flows, that enables your business to keep moving even when you aren’t at your computer. Automation management includes creating welcome sequences that meet new email subscribers properly, creating nurture flows that turn lurkers into customers, shaping flows that move new leads into spreadsheets ready for you to contact them, moving customer details from payment systems into your email programmes.
This is the quiet part of marketing that nobody talks about. It is also the most under-used tool. Automations are built once, but work in the background forever. This is especially valuable on the days (or your week) where your brain has nothing left to give.
Read more about automation →
What working with me actually looks like…
Briefs by voice note:
No detailed written briefs required. Send a 90-second voice note while you walk to the car. I’ll work from that.
Pause-friendly retainers:
If life implodes, you can pause your retainer for up to two months a year without losing your slot or having to paying a fee. Because life will implode.
Async-first:
No mandatory weekly calls. Most communication happens by Whatsapp, voice note, or shared google docs and sheets on your time. Calls are only booked in when you genuinely want or need one.
Plain English reporting:
No “ROAS optimisation funnel architecture”. I’ll tell you what we did, what worked, what didn’t, and what to try next – in language that doesn’t make your brain ache.
Neurodivergent-friendly by default:
I’m a neurodivergent business owner myself with children who are neurodivergent too. Everything here is designed around how our brains actually work and how they often behave on the bad days, not just the good ones.
Ready when you are
If anything on this page made you go “yes, this is me”, I’d love to have a 30-minute chat.
No pitch. Just an honest conversation about where you are, what’s draining you, and whether I’m the right fit for what you need.
If I’m not, I’ll happily point you to someone who is.