Pinterest isn’t just a platform for looking at pretty pictures or saving things hoping you’ll remember to go back to it at a later date.
It is a powerful tool for growing your business, whether that be to drive traffic, increase brand awareness or to boost your sales.
To help you get the most out of Pinterest, I have put together a few tips that you can start using today. Once these tips have been implemented, you will see your account transform into a traffic-driving machine.
Let’s dive in!
1. Work On Your Profile
Your Pinterest profile is most likely to be the first thing that people see, so you need to make sure it gives as much information about your business as possible.
Make sure that your bio is catchy but also ensure there are enough keywords relevant to your industry naturally added within it. Keyword stuffing is not going to help you!
Make sure to either use your logo or a professional photo as your profile image and make sure all your links are correct and up to date.
The goal here is to ensure that your profile clearly reflects your business and lets users know what to expect you’re your Pinterest profile.
2. Create Eye-catching Pins
Pinterest is effectively a visual version of Google, so your pins need to stand out amongst the crowd, you want people to stop scrolling and click on your pins after all!
To do this, you need to ensure your Pins have:
– High-quality, vertical images that are 1000px x 1500px. If you’re a product-based business showcasing your products, you need to make sure that they’re well lit.
– Use text overlays on some of your Pins to clearly communicate what the Pin is about. These can reel users onto your Pin and hopefully they will click onto your website!
– Don’t be afraid to experiment with fonts, but remember to keep them readable.
– It’s preferable to ensure that your branding remains the same as your website and other social media platforms. This helps people recognise your business as they continue spending time on Pinterest.
3. Optimise Your Pinterest Boards
Your Pinterest boards are the place to categorise your products/services.
For example, if you sell children’s clothes you can have a boards like: “Boys clothes,” “Girls clothes,” “Dresses,” “Shoes” etc.
By separating your products, it helps users to find what they actually want to look for, instead of spending forever scrolling through your Pins. This is similar to website menus, so why not do it on your Pinterest account too?
Just don’t forget to name your Pinterest boards with clear titles that include keywords that are naturally placed.
Also don’t forget to fill out the Pinterest board description to let people know exactly what to expect from that board. Plus, this gives you another chance to use keywords to your advantage.
4. Use keywords like a pro
As I’ve said above, Pinterest is essentially a visual search engine, so it is crucial that you include keywords to help your content be seen by the right target audience.
Keywords is mostly known as SEO (Search Engine Optimisation.) These help your pins get discovered by your ideal audience and increases your chances of getting clicks and saves.
There are many places where you need to add keywords into your profile. These places are:
– Pin titles
– Pin descriptions
– Board names
– Board descriptions
– Bio
It’s honestly endless all the many places where you can place keywords on Pinterest!
The best way I tell my clients to start researching their keywords is to think about what their ideal customer is searching for and incorporate those phrases naturally into your content.
For more help with your Keyword research, check out my bundle pack here.
5. Pin consistently
Just like with any social platform, consistency really is key on Pinterest.
Pinterest rewards fresh content, so try to Pins as often as you can, even if you only Pin once or twice a week – as long as you’re consistent, it’s better than either rarely Pinning, or Pinning so much you burn out and leave the account untouched for months!
Being consistent helps you stay active and helps to keep your content in front of more of your ideal audience.
Plus, by using Pinterest’s native scheduler; it can help you plan out your pins in advance and keep up with a steady flow of content.
6. Link to your website
Every Pin you create has to have a purpose, most commonly it is to drive traffic to your website.
To achieve this purpose, you need to ensure that ever Pin you upload is linked to the appropriate page, whether it is a blog post, sales page or lead magnet.
Before you press publish, make sure the link works properly as the last think you want is for the user to land on a 404!
Don’t miss out on this opportunity to boost your website’s traffic!
7. Test different pin formats
Just like other social media platforms, don’t stick to just one type of Pin! Pinterest allows for various formats such as Static Pins, Video Pins, and Carousel Pins (multi-image pins).
Video pins are especially great for grabbing attention in the feed and perfect for repurposing those Reels and TikToks! (Just remember to remove the watermark first!)
Why not have a play around with these formats to see what works best with your audience?
8. Engage with your followers
Although Pinterest is mainly a search engine, there are elements of a social media platform added into the mix.
You can still build a community on there by engaging with users who have left comments on your Pins by replying and even heading to their profile and liking some of their own Pins.
Pinterest really loves engagement, so the more interactive you are, the better chances you have of showing up in more users home-feeds.
Some Pinterest managers recommend re-pinning content that aligns with your brand, but this is a sticky area and I personally recommend to avoiding this!
By engaging with users, it shows them that you’re active and approachable. This kind of interaction can not only grow your followers but also build loyalty.
(Side note – followers really aren’t important on Pinterest, but that is a topic for another day!)
9. Dive into Pinterest analytics
If you’re not using Pinterest’s built-in analytics, you’re missing out on some valuable insights.
By checking your analytics regularly, you get to see which Pins are getting the most impressions, clicks and saves.
Take these analytics and analyse their patterns, try to figure out what’s working and what’s not.
For example, if you notice that Video Pins are getting more clicks, stick to that format and keep Pinning Video Pins rather than Static or Carousel Pins.
Don’t forget to keep checking your analytics though as after a while Video Pins may not be bringing in the clicks it used to and you might need to change it up again!
You’re constantly learning, testing and tweaking!
10. Try Pinterest ads
Ok, so ads aren’t for everyone. I mean organic reach is fantastic, but sometimes a paid ad can give a Pin that little boost, which can really help your account go a long way.
Pinterest ads allow you to promote your best-performing pins to an even wider audience. You can target your ads based on interests, demographics, or keywords, ensuring you’re reaching the right people.
Promoted Pins look just like regular Pins so they fit into the home-feed nicely!
You can start with a small budget, experiment with targeting options and then track the performance to see which ad generate the best results.
By incorporating all of these elements, not only will you see it grow, but you should start seeing an increase in brand awareness and a sale or two along the way! You really will be turning your Pinterest account into a powerhouse for your business!
But, if you’re ready to take your Pinterest game to the next level and get personalised guidance, let’s chat!
Book a Power Hour with Pinned Social, and we’ll dive deep into your specific goals, optimise your account, and create a custom plan to help you grow your presence and drive the results you’re looking for.
Don’t wait. Let’s make Pinterest work smarter for your business!
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