If your business isn’t on Pinterest already, this article will make you change your mind!
You will want take action, set up an account and get pinning along with your competitors….
Here are the top 6 reasons why your business should be on Pinterest – NOW.
1) Pinterest is a game changer.
There are so many statistics regarding the amount of users on Pinterest, the amount of monthly users, how it’s growing at a rate of 150% every year; but I don’t want to get you bogged down with these!
What you need to know is:
• Pinterest users are more ready to buy that users from any other social media platform.
• Orders from Pinterest on mobile devices has almost tripled in the last two years
…and that’s just a few examples of why Pinterest is the place to be!
2) Pinterest is a visual search engine, not social media.
Pinterest is sometimes called a “pretty Google” because it is a visual search engine. Given everything is visual you have to make sure your pins stand out and your descriptions include key words that allow people to find your content.
When someone clicks on your pin, they are going to a piece of content or product you are leading them to – and then you have the opportunity to turn them into fans and customers with a sales and marketing funnel.
So make sure your pins are attractive enough to catch peoples eye to drive traffic to your website. Having a pre-made pin template is a great time-saver and fabulous brilliant for those who feel they lack a creative flair.
Check out the templates I sell here: Click me!
3) Pinterest will work for YOUR business – even if you’re not a DIY or food blogger.
Pinterest is a great place as a source of inspiration. If you’re looking to plan a wedding, party or to decorate your home – Pinterest is the place to look. But it’s not just food recipes, DIY inspiration and wedding dresses… Pinterest will work for you by driving traffic to what you want to introduce your audience to.
📌 As an advertiser, you can reach 169 million more people if you use Pinterest….
❗97% of searches on Pinterest are unbranded. This means the person searching isn’t looking for a particular brand, they’re interested in the product itself.
💰That is YOUR chance to make sure that YOUR products are on Pinterest for those 97% of people to find YOU.
4) Pinterest gives you more bang for your buck
❓Are you spending money on Facebook ads?
❓Are you paying to promote an Instagram post?
🛑If the answer is yes than you need to stop right now! 🛑
💰Did you know that 61% of Pinners made a purchase after seeing business content on Pinterest?
📌Pinterest ads help you reach people that are looking to engage with products and/or visuals without looking like an obvious advertisement!
✅Ads look and feel more natural within the platform which is a less aggressive compared to other PPC advertisement placement.
Half of users say they buy something after seeing a promoted Pin.
5) Pinterest is a slow burner and you need to play the long game.
One of the best things about Pinterest is that your content lives 1600 times longerthan other social media platforms.
A pin became viral 32 weeks after it was published. This is HUGE for visibility and means you can be seen easier than before!
Planning ahead with Pinterest content is essential. Given the fact that it can take weeks to be circulated in the right feed, by using the right keywords it can speed up the process and get you with the correct audience faster!
If you need to level up your business, Pinterest is where you should be focusing your attention!
Join us at http://ow.ly/Ntc950wEJY2 & learn everything about pushing your business to the next level!
6) You can get someone to do it all for you.
There are probably many reasons you might have put off creating a Pinterest account for your business:
- Time
- Money
- Overwhelm
- Can’t find the right information
There are a lot – I mean a lot – of changes that have happened with Pinterest this year and there are lots more to come.
This is why having a social media manager who specialises in Pinterest could be the next best thing since sliced bread.
You no longer spend time learning the new updates and the latest algorithm, you don’t need to keep up with the trending keywords, spending time creating fresh content and what’s more… you get to focus on what you do best!!
So – if the penny hasn’t dropped yet; with 93% of pinners using Pinterest to plan purchases, I’ll make it simple:
