When it comes to Pinterest, you need to decide on what your ultimate goal is.
If your goal is to make sales, then whilst getting Pinterest traffic is great, you need to ensure that you are turning that traffic into customers.
Here is exactly how I drive conversions for my clients:
1. Stop creating “inspiration” content that attracts customers to other competitors
If you want to attract paying customers, your Pinterest content needs to speak to your target audience.
What to do instead:
• Swap inspirational content for educational content.
• Focus on problem-solving.
• Use pain points in your pin titles & descriptions.
When you shift from pretty and inspirational content to content that solves problems, then you start attracting customers who need you and your products/services… not just people who think your Pins are pretty.
2. Make your Pin graphics customer focused
Yes, your pin graphics should be on brand, but they also need to be strategic in manner.
Pinterest is a visual search engine, therefore if your Pin images don’t immediately tell your audience why they should click on your Pins, then you’re losing out on sales.
The common mistakes I see people make when creating Pin graphics are:
• Using hard-to-read fonts
• Keeping text too small
• Not using a call to action (CTA)
What to do instead:
• Use readable fonts that stand out
• Make it clear what the pin is about
• Add a call to action ie Learn more, Buy now etc. Anything that tells people what to do next
3. Send Pinterest traffic to a specific product page
If a potential customer clicks on a pin that is selling a specific product and lands onto your main homepage or direct to your shop homepage – they won’t know what to do next. So they will most likely leave straight away.
There is nothing worse than wanting to go direct to a product to buy it and then realise you need to go searching for it.
It’s just not user friendly.
If a Pinterest user lands there, they’ll get distracted and won’t take action (which means you’ve missed out on a sale.)
More than likely, your homepage won’t tell visitors where to go next, so they won’t bother figuring it out!
What you need to do instead is to send traffic to a dedicated page whether that be a blog post, a lead magnet or a specific product to buy.
Pinterest users are deemed as cold traffic, meaning that they don’t know you yet. So your job is to make it super easy for them to take the next step and purchase from your business.
Getting traffic is easy. But getting the right traffic and actually turning it into sales? That’s where strategy and I come into play.
And if that’s what you want, I can help.
Click here to book a free call with me to chat about how you can get help with your Pinterest account.PIN THE IMAGE BELOW:
