What are Pinterest Best Practices?
I’ve previously said that Pinterest is not actually a Social Media Platform; therefore, if you incorporate the strategy that you use on Instagram, Facebook, LinkedIn etc, it simply will not work and will just end up with you wasting your time and energy.
Once you decide to use Pinterest for your business, not only do you need to understand how to use the platform, but you also need to know what the best practices are. There are many different elements that need to be stuck to to get the best results.
So what are the best practices when it comes to Pinterest? Read on and find out!
Keywords
Arguably the most important aspect of Pinterest, you cannot use Pinterest if you do not incorporate keywords. Keywords are essentially SEO (Search Engine Optimisation) and should be added within your profile description, Pin titles, Pin overlays, Pin descriptions, board titles and board descriptions.
You should predominantly be using Pinterest itself for keyword research and not externally. I’ve previously written about where you can find keywords within Pinterest here.
There has been a mention of Pin Inspector being really good for researching keywords and the data it gives regarding what is successful across Pinterest. I’ve just bought this (literally as I am typing it’s downloading) and I’m super excited to see what it does for both my account and my clients!
Pin Images
Eye-catching images are just as vital as keywords when it comes to a successful Pinterest account. Pinterest is a visual search engine therefore it really makes sense to have eye-catching images to go alongside the Pins themselves!
Here are the important Pin facts:
• Static Pins should be 1000px x 1500px
• Idea Pins should be 1080px × 1920px
• Video Pins should be 1200px × 1800px
• Use original, clear and good quality images
• Keep inline with your branding
• Fonts should be clear and easy to read
Consistency
The last part of the best practice puzzle piece is to be consistent.
You might pin once a day, once a week, or twice daily. What ever you choose to do, you need to stick to it and continue to be consistent going forward. Just remember that you have to be present on the platform to be in with a chance of being discovered.
Back in the day, Tailwind was a lifesaver – but nowadays, I’m not 100% convinced it’s essential to every client. Sometimes you can manage to upload content through Pinterest itself, as it lets you schedule up to 14 days in advance!
However, if you’re looking to Pin between 12-15 pins per day, then yes; Tailwind is an absolute must.
Conclusion
With the above three points in mind, if you find your analytics dipping, before putting a new strategy together – make sure you’re sticking to the best practices.
You might have a great strategy in place, but without the above points being utilised, you’re just not giving yourself a fighting chance. Once you’re doing the basics right, then is the time that you should take another look at your strategy.
Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
CLICK TO PIN THE IMAGE BELOW:
Don’t miss out on the latest updates regarding Pinterest and Social Media in General by signing up to my newsletter below: