I know how hard it can be to delegate to people but there comes a time in every business where you need to give someone else the ropes so you can focus on the business itself.
You’re the expert in your business so why not give some of your Pinterest work to the Pinterest experts? Afterall, Pinterest is one of the most automatable and delegatable marketing platforms out there.
By doing this it can move from the bottom of your to do list straight on to the completed list as it’s not your responsibility anymore!
So, Why Outsource Pinterest management in the first place?
When it comes to businesses, an online presence is essential and that Pinterest is just one of the many tools well worth considering.
With over 200 billion ideas circling on Pinterest, it is more than a website to inspire decor and recipe ideas. It’s actually a great resource given there are over 478 million monthly active users, then there are the people who continue to sign up and create new accounts on the platform every single day.
As mentioned previously, a Pinterest manager is someone who has spent time learning the platform inside and out, kept up to date with the latest algorithms and has tried and tested numerous industries and strategies to date.
If you’re not sure what kind of tasks you can delegate and outsource to a Pinterest Manager, look at the following tasks to give you an idea:
1. Keyword research
When it comes to keyword research, this is a vital aspect to your Pinterest strategy. It can help:
• Inspire Pin Ideas That Your Audience Will Be Looking For
By searching for keywords and phrases; whether that be through trends or the actual search bar, will inspire new ideas that could create popular Pins.
• Help Your Ideal Customer Find And Connect With Your Content
Place your keywords and keyword phrases wherever possible so your audience can easily find you when they’re searching for content that you’re sharing. The places you need to place the keywords are in the Pin titles, Pin descriptions and the overlay text you put on your Pins.
• Optimise Your Content Faster And Simpler
Use your keyword and keyphrase research to find valuable insights into your ideal audience’s pain points. Try to compare your original keyword to a new keyword to see which would perform better and make note of it.
Whilst this is an important aspect to Pinterest, you will only be doing this occasionally. It is also a tedious process which you’ll no doubt put off time and time again. By passing the task to your Pinterest Manager, it means the task will still be done on time and you don’t have to do it either!
2. Creating pin graphics
Standing out on Pinterest is crucial, but not everyone has an eye for design – and that’s ok!! You might feel like your Pin images don’t look slick enough, you might feel that they make your business look amateur and you might feel that they’re not aligning with your brand. It can become a big problem that causes unnecessary stress and spending wasted time of creating Pins that might not even gain traction.
But Pinterest Managers can create click-worthy Pinterest designs that match your branding, we know what makes the perfect pin design to catch people’s eye when they are flicking through Pinterest. After a while, Pinners will recognize your Pins and will be more inclined to click on them, which in turn means more eyes on your website, which will lead to more sales hopefully!
Here is what would be great to have already prepped in advance:
• Get some inspiration from Pinterest itself and save Pins you like to a secret board to share with your Pinterest Manager
• Find a few Pinterest templates that has your brand and niche’s style in mind
• Provide your Pinterest Manager the text you want on the Pin image itself for each pin
3. Planning what to pin each month
Whilst you might already be on Pinterest, if you don’t have a strategy in place, you won’t see its true potential. This is also pretty common for new users who join the platform who just don’t understand how to leverage it to bring traffic to your website.
People think that managing a Pinterest account is just picking out pins and scheduling them. But the truth is, there is so much more that goes on behind the scenes. Not only does it consist of doing keyword research, maintaining existing boards and coming up with new board ideas; a good Pinterest manager will implement a Pinterest strategy that aligns with your business goals.
Try to break down your Pinterest tasks to make it feel less overwhelming. Planning your content is just one of the tasks that can seem daunting to most users. But, a way to get over this hurdle is to write down the Pins that need to be created/uploaded for the month ahead with dates they’re needed for. Make note of any Pins that are required for any blog posts that will be published, any new Pins to share old content and any new products/services that will be released that month that need Pins.
Once your Pinterest Manager is familiar with your brand and content plan, they will be able to take care of the planning stage for you.
4. Scheduling pins
Time is golden – As a business owner, you wear so many different hats and juggle so many tasks day in and day out. Your business should allow you to do the work you love so that you can actually enjoy your work and life but you feel like you’re constantly busy and your to-do list never seems to end.
Maybe you just don’t have time for yet another social platform? If you’re already spreading yourself thin with Instagram, Facebook etc. adding Pinterest is just going to be another pain in the butt.
Keep track of the time you spend working on Pinterest each week and then think of tasks in your business that require your attention, not forgetting you wouldn’t be achieving the kind of Pinterest growth you can expect by handing it over to an expert.
A Pinterest manager can give you back your precious time by taking care of tasks such as creating eye-catching Pins, writing board description that are loaded with SEO keywords and keep track of your analytics.
5. Writing Pin Descriptions
Do you like writing captions for your social media posts? Yes? That is all well and good, but when it comes to writing Pin descriptions, it needs an understanding of Pinterest SEO and keywords. It’s definitely something that takes time, concentration and is probably one of the best tasks to outsource to a Pinterest Manager!
6. Tracking analytics data
Seeing the analytics of your Pins is great and all but you want to be able to see growth over time.
This can only happen by knowing what topics are trending, which designs are hitting the mark and which boards are doing the best. You also need to look at the wider picture and know how the platform is helping your business goals.
The best way to do this is to have a Pinterest Manager track your content monthly and adjust strategies when required to help aid your business.
Are there any tasks here that you just hate to do? Why not book a quick chat with me here and I will help you work out how to make your Pinterest account a more fun place to be!
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