Pinterest is quite possibly the most confusing platform on the internet right now.
When it is broken down to the real nitty gritty, there are three elements that remain consistent throughout. In this blog post I will go through each element and let you know how you can get to grips with the basics of Pinterest and with the help of future blog posts you’ll be able to create a successful Pinterest Business account!
So if this sounds of interest to you… read on!
1. Create an eye-catching Pin Image
Pinterest is a visual search engine (think Google), therefore you need to ensure your content is visually pleasing, not just within your website; but also the images you create to be shared on Pinterest itself.
When it comes to creating Pin images, make sure you stay true and consistent to your branding with regards to your logo, fonts, colours etc. Those who use the same font, look and colours on their pins often have a higher rate of clicks compared to Pins that do not stick to their branding guidelines.
However, whilst it is important to remain on brand. Take into account that your strategy as a whole is constantly being tested therefore if you notice your Pin images aren’t doing well, adjust them and continue testing until you find something that is deemed successful.
Top tip:
• Pins with multiple images often see higher engagement.
• Make use of a white space
• Use good quality images
From a user’s perspective, make sure it is clear what your Pin is about at first sight. If a user doesn’t know what it is about when scrolling, they may not stop to look at the Pin – even if you are exactly what they are looking for!
2. Write a killer pin description
Descriptions have up to 500 characters. Only a fifth of these actually appear in the grid preview – make that first part count. Note: the more characters used; the more chances that your pin will show up in home feeds.
Avoid discussing sales, prices or promotions within the description. As pins stay around for a long time, the description may not be accurate at a later date.
When a Pin description doesn’t explain what the Pin is about, Pinterest won’t know where to place it in their feed so the Pin won’t do well.
A Call To Action (CTA) is the final part of the Pin description that attempts to persuade a user to perform a desired action. The CTA will be based on the businesses overall objective but more specifically the objective of the Pin in question.
Tips to create converting CTA’s are:
• Keep it short and sweet ie Click the image to sign up
• Provide a clear benefit that you can provide the user. This will make them more inclined to take action ie ‘Click the image to get your hands on *insert freebie/paid product/service”’
• Create a sense of urgency or FOMO. Doing this is the best way to receive a high performing CTA ie “Click the image to grab yours before it’s too late”
Along with the rest of your strategy, CTA’s should be tested and perfected based on how well they perform.
3. Keywords are the key to success
As previously mentioned, as Pinterest is a visual search engine; SEO comes into play when it comes to the text aspect of the platform.
On Pinterest SEO is known as keywords and you need to do research into what people are looking for and utilising those keywords to help your Pins get traction. Otherwise, you’re just wasting your time as the Pins will tank.
Top tip:
Even if you aren’t creating Pinterest Ads yet, you can still use the Ads Manager feature to research Keywords.
Make sure you add keywords to all these places below:
By making sure you have keywords in place, you can help your Pins, boards and account in general show up to users who might be interested in your brand but even to users who didn’t even know you existed!
By being discovered, it means there are plenty more chances of your pins being re-pinned, links being clicked on and more importantly; clicking onto your website and investing in you!
Now you know the basics of Pinterest, check out 4 Ways To Find Pinterest Keywords to start building your next Pin!
CLICK TO PIN THE IMAGE BELOW:
