When it comes to businesses, an online presence is essential. But did you know there are many ways to grow an online business and that Pinterest is just one of the many tools well worth considering.
With over 200 billion ideas circling on Pinterest, it is more than a website to inspire decor and recipe ideas. It’s actually a great resource given there are over 478 million monthly active users, then there are the people who continue to sign up and create new accounts on the platform every single day.
If you follow me on Instagram, you’d have seen that I’ve previously spoken about the length of time that social media posts last.
The average lifespan of:
• A Tweet lasts 15 – 20 minutes.
• A Facebook post lasts 5 – 6 hours
• An Instagram post lasts 48 hours.
• A Pinterest Pin lasts 3 months!
As your Pins stick around a lot longer than any other social media platform, it gives you a better chance of being discovered once it’s posted. Plus due to the longevity of your Pin, it will constantly bring traffic to your website. Better yet, if you share products or services you sell on Pinterest you can also make money while you sleep!
Just the above makes it pretty obvious that as a blogger or business owner, you really need to invest time and energy into running your Pinterest account; but let’s face it, we only have so many hours in a day.
But what makes for a successful Pinterest account?
The person running the account, whether that be the business owner or being outsourced; would need to have the following:
• Advanced knowledge of the platform
• Multiple strategies that can be implemented
• Ability to create Pintastic images
• Ability to create infographics
• Extensive knowledge of SEO
• Ability to research and find keywords
• Scheduling tools ie Tailwind
• Knowledge to optimise boards, profile and Pins
• Ability to create and upload Rich Pins
• Ability to create and upload Static, Video and Idea Pins
• Knowledge of setting up and categorising shoppable Pins
So what is a Pinterest manager?
A Pinterest manager is someone who has spent time learning the platform inside and out, kept up to date with the latest algorithms and has tried and tested numerous industries and strategies to date.
They are an expert who helps business owners implement a Pinterest marketing strategy to reach their own business goals. A Pinterest manager has an intensely knowledgeable, strategic, and creative understanding of the platform.
The biggest difference between a social media manager and a Pinterest manager, is that with Pinterest being a visual search engine, not a social media platform; the job requires more knowledge when it comes to successfully using SEO.
Key targets for a Pinterest manager include website traffic, brand awareness or increasing sales.
A Pinterest Manager can do more that manage an account, they are able to set up an account from scratch, revamp an existing account, do an account audit or even a strategy/consultation. You can view my services here.
Pinterest is one of the most effective yet the most confusing platforms to market your business, but just like any other area in your business, you have the option to manage the account yourself, or to grow faster by outsourcing.
So what are you waiting for? If you’re looking for Pinterest help right now, book a 15 minute free chat with me here.