I’m always banging on about Pinterest and how it’s the underdog of social media. But if you’re not up to date with it, you might find that your Pins aren’t converting into sales.
But don’t give up too soon!
Consistency is key when it comes to Pinterest, but so is time. It can take a long, long time to get traction. I mean… 32 weeks until you get decent traffic is a long time – but I’m not even joking. It can happen!
This is also the reason why I tell my Clients that they will have a six month minimum contract when they start working with me.
They need to see the account gain traction and they need a decent length of time to start seeing this! After all, on average only about 30% of users who have clicked on a pin, click through to the website itself.
So why would you use Pinterest if it takes so long to gain traction? Well that’s because 87% of Users say that they’ve purchased something because of Pinterest.
Business owners use Pinterest for many reasons, whether that be to make sales then and there, create brand awareness or simply, just to drive traffic back to their website.
So what happens if you’re spending time on there and getting clicks, saves and impressions – but actual sales are non existent?
Well, here are a few questions that might help you to get to the bottom of things:
1. Is your Pin Description optimised?
Pinterest uses Pin Descriptions as a contributing factor to the SEO algorithim. Anytime you make a new Pin, you need to ensure that you optimise your description with SEO. Do keyword research within Pinterest to make sure your Pins will show up in search results. Doing so will help you place higher and appear more often in search results on Pinterest.
When your pins are not optimised, Pinterest won’t know where to place it so they won’t get the eyes it deserves on it – but more importantly, its a waste of your time. So do it well and do it right!
2. Make sure you’re creating QUALITY images
When it comes to do’s and don’ts there are a few points that end up with major pin creation fail.
• Do not put your logo in the bottom right hand corner – Pinterest uses this spot for some of their icons so it will be lost in translation.
• Don’t use low quality images – you want to show your products/services in the best light don’t you?
• Do not steal other peoples images without the correct credit – it’s just unprofessional people!
• Get the right size template
• Choose a simple, readable font to add a text overlay to the image. Those who use the same font, look and colours on their pins often find to have a higher rate of clicks than those pins that are all different.
3. Are you using a strong Call To Action?
When you’re selling, having a clear Call To Action (CTA) works. Try using the following phases:
• Click here
• Access now
• Shop the sale or
• Join the community today
4. Are you focusing on the right part of your funnel?
Depending on your product, you might be focusing on the wrong part of your funnel. If you have low ticket products sell them directly on Pinterest, but high ticket items won’t sell right off the bat and need to have you focusing on getting people to the start of your funnel rather than straight to the sales page.
This is where you would need to build your email list through Pinterest to create warm leads and over time convert them to high ticket items!
5. Are you paying attention to your Pin Metrics.
Pinterests algorithm has changed over the years and therefore you HAVE to know how to use your analytics to reach your business goals.
• Look at the pins that give you the most outbound clicks (clicks to your website from Pinterest.)
• Discover how long they’re spending on the page they land on from Pinterest.
• Think about how these people to continue to engage with those visitors once their own a client’s site
• Filter out all of the best-performing pins in the past 30 days. It will give you an idea of which topics and keywords are performing well so you can capitalise on these further!
Finally…
• Check out your Conversion insights – here you’ll spot all the visitors to your online shop via the Pinterest tag, so you can put a financial figure on how much Pinterest traffic earns you.
6. Are you using a personalised strategy?
We all know as people that no shoe fits all so you need to take the same approach when it comes to your Pinterest strategy.
Keep your strategy simple.
Commit to being consistent with your Pinning and ensure your content is of the highest quality possible so your target audience gets the answers to their problems.
Conclusion:
It is pretty simple… when you improve your Pins, you improve your engagement and outbound clicks. When your engagement and outbound clicks improve, the sales are likely to come next.
It all snowballs from there and the more you consistently post, the more you’re going to increase your chances of creating conversions.
If you’re struggling, why not book yourself in with me for an hour to talk through your Pinterest process and see if we can make improvements!
CLICK TO PIN THE IMAGE BELOW:
