You sit down to write a caption.
An hour later you’ve got seventeen tabs open, three abandoned drafts, and somehow you’re watching a video about bioluminescent squid.
Sound familiar?
If you’re a neurodivergent business owner – whether that’s ADHD, autism, dyslexia, anxiety, or some fun combination of all of the above – you’ve probably already worked out that the advice floating around about social media content… just doesn’t work for you.
“Batch a week of content every Monday.”
“Post consistently, every single day.”
“Build out a 90-day content calendar.”
I mean… great in theory. But what happens when Monday arrives and your brain has decided to run on six tracks at once? Or when consistency feels like a moving target no matter how hard you try? Or when the idea of a 90-day plan makes you want to close your laptop and not open it again until next year?
Here’s what I want you to hear: the problem isn’t you. It really isn’t. Most content advice was built for neurotypical brains, and if yours works differently, of course it’s not going to land the same way.
This post is about finding a way to create social media content that actually works with your brain – not against it. No 30-step systems. No colour-coded spreadsheets (unless that genuinely does it for you). Just a simpler way forward?
Why Most People Overcomplicate Content Creation
Honestly? The social media industry has a bit of a vested interest in making this feel complicated.
If content creation feels hard enough, you’ll buy the course. The template pack. The scheduling tool. The “done-for-you” system. And look – there’s nothing wrong with any of those things – but the complexity often gets layered on before you’ve even started.
Here’s where it usually goes sideways:
1. Too many platforms at once.
Every expert has a strong opinion about which platform you absolutely must be on right now. Instagram. LinkedIn. TikTok. Threads. Pinterest. Trying to show up everywhere stretches a neurotypical creator thin… it can completely derail a neurodivergent one.
2. Rigid schedules that don’t account for how your energy actually works.
Neurodivergent business owners often deal with energy and focus that fluctuates – sometimes daily. A system that expects you to produce content at the same time every single week just doesn’t factor in how your brain actually operates.
3. Perfectionism baked right into the process.
Most content frameworks have so many “required” elements – the hook, the value, the call to action, the hashtags, the keywords, the optimal length, the trending audio – that by the time you’ve tried to check every box, the motivation to post has completely vanished.
4. Comparing yourself to everyone else.
Watching how other business owners show up on social media can send you straight into a spiral. Their output looks effortless. Yours feels like pulling teeth. What they rarely share is the team behind them, the systems they’ve built over years, or the burnout that’s hiding behind the highlights.
The good news? When you strip content creation back to what actually matters – it gets a lot lighter. I promise.
What Actually Matters
Before you create a single piece of content, it’s worth getting clear on what social media is actually for in your business.
It’s not about posting every day. It’s not about going viral. It’s not even really about likes or followers – at least, not directly.
Content is about one thing: helping the right people feel seen, and making it easy for them to trust you.
That’s it. Everything else is noise.
When someone reads one of your posts and thinks “oh my gosh, this is exactly what I needed to hear” – that’s your content doing its job. And here’s the thing… you don’t need to post every single day to create that feeling. You don’t need a huge following. You don’t need polished graphics or a professional camera setup.
You need to know who you’re talking to, what they care about, and what you want them to do next.
Three things. That’s your foundation.
And for neurodivergent business owners specifically, there’s one more thing I’d add to that list: sustainability. A content strategy that burns you out in two weeks doesn’t serve your business – no matter how good it looks on paper. The best strategy is the one you can actually stick to, even on the hard days, even during a difficult season, even when your brain has other ideas.
A Simpler Framework
You don’t need a complicated system. You need a small, repeatable loop that your brain can actually run with.
Here’s what I find works well for neurodivergent business owners:
1. Pick One Platform
Just one. Choose the platform where your audience is most likely to find you and where you feel most comfortable showing up. That’s your home base. You can always expand later – but starting focused is so much better than spreading yourself thin across five platforms and burning out in week two.
Not sure which platform is the right fit? This guide from Pinned Social can help you work out where your audience is actually spending their time.
2. Create Content in Three Buckets
Instead of reinventing the wheel every time you sit down to create, rotate through three simple content types:
• Connection content: Posts that let people get to know you – your story, your values, a behind-the-scenes look at your business, your take on something that matters to your community.
• Value content: Posts that teach, inform, or help your audience solve a specific problem related to what you do.
• Invitation content: Posts that let people know how they can work with you – your services, your offers, or simply how to get in touch.
You don’t need a strict ratio. But if you notice you’re only ever posting one type, it’s worth mixing it up. Connection without invitation means people love you but don’t know how to hire you. Invitation without connection comes across as salesy. Value without either means you’re giving a lot… without building a real relationship.
3. Work in Sprints, Not Schedules
If a rigid weekly schedule makes your brain shut down, try working in content sprints instead. When you hit a creative window – when the ideas are flowing and the words are actually coming – capture as much as you can. Write five captions in one sitting. Record a few short videos back to back.
Draft a week’s worth of posts while you’re in that groove.
Then when the energy dips (and it will – that’s completely normal), you’ve got a buffer to draw from instead of having to create from empty.
I’ve put together a content batching guide that walks through how to make sprint-style creation work even when your focus isn’t consistent – definitely worth a read.
4. Use a Trigger, Not a Timer
Many neurodivergent brains really struggle with time-based reminders. Instead of scheduling “content creation: 10am Tuesday,” try pairing it with an existing habit or a strong cue. Maybe you draft captions over your morning coffee. Maybe you batch posts on the first day back after a rest day. Maybe you create when you feel most like yourself – whenever that happens to be.
The trigger becomes the cue. Over time, the habit follows.
5. Done Beats Perfect
I want to highlight this one because perfectionism is honestly one of the biggest content killers I see for neurodivergent business owners. A good caption that gets posted is always going to do more than a perfect one that never does. Give yourself permission to post the 80% version – your audience almost never notices the difference, and showing up consistently builds far more trust than the occasional “perfect” post ever will.
What Happens When You Implement It
When neurodivergent business owners stop trying to force someone else’s system and start working with their own brain – things genuinely shift.
The guilt around not posting starts to lift, because you’re no longer measuring yourself against a standard that was never realistic for you in the first place. You find your rhythm instead of chasing everyone else’s. Some weeks that means four posts. Some weeks it means one. And both of those are completely okay.
The content itself gets better, because it’s coming from a more authentic, less stressed version of you. And your audience can feel that… genuine always beats polished.
Posting starts to feel less like a task you dread and more like a conversation. When you’re not burning all your energy trying to remember the “right” formula, you’ve got more space to actually say something real.
And over time – even with less volume than some “experts” recommend – you build an audience who genuinely connects with what you share. People who come back. People who refer others. People who become clients.
That’s what a simpler, more sustainable approach actually gets you.
If you’re ready to start building a content presence that actually works for your brain, Pinned Social has a range of resources for neurodivergent business owners that are a great place to start.
Questions To Ask Yourself
Use these to get clarity before your next content session – or whenever you’re feeling stuck and not quite sure where to start:
About your audience:
• Who am I actually trying to reach with this?
• What are they struggling with right now that I can speak to?
• What would they need to see or hear from me to feel like I genuinely understand them?
About your energy:
• What type of content feels easiest when I’m running low? (Writing? Talking to camera? Sharing a quote or resource?)
• When during the day or week do I feel most like myself?
• What’s been draining me about content lately – and what would make it feel lighter?
About your message:
• What do I most want my audience to know about what I do?
• If I could only post one thing this week, what would actually matter most to say?
• Am I talking about what I do… or am I talking about what my audience gets from what I do?
About your next step:
• Is there a clear path for someone who loves my content to take the next step with me?
• When did I last actually invite my audience to work with me?
• Does my content feel like a one-way broadcast, or does it invite a real conversation?
You don’t need to answer all of these every time. Pick two or three that feel most relevant right now and let those guide you.
Final Thoughts
Social media content creation is not supposed to feel like punishment.
It’s not supposed to be the thing you dread every single week – the task that sits at the bottom of your list getting heavier and heavier until you feel guilty every time you open Instagram.
For neurodivergent business owners especially, the way you’ve been told to do this probably wasn’t designed with your brain in mind. And that’s not a flaw in you – it’s a genuine gap in the advice that’s out there.
The simpler approach isn’t the lazy approach. It’s the sustainable one. And sustainable is the only content strategy that actually builds a business over time.
Your neurodivergent brain is not a liability here. The way you see the world, the connections you make, the honesty you bring to how you communicate – those are real differentiators. The right people in your audience will recognise that, and they’ll keep coming back because of it.
The Next Step
If you’ve been putting off showing up on social media because it feels too overwhelming, too complicated, or just too much… start small today.
Pick your one platform. Write one post. Make it honest and make it for the person you most want to help. Don’t stress about the hashtags. Don’t overthink the caption length. Just say the thing.
And if you want support building a content approach that actually fits your brain and your business, that’s exactly what Pinned Social is here for. I work with small business owners to make social media feel manageable – without the pressure of doing it the way everyone else says you should.
You can have a look at what’s on offer here or reach out for a chat if you’d like to talk through what a simpler content strategy could look like for you specifically.
You don’t have to figure this out alone. And you really don’t have to do it the hard way.
INSERT PINTEREST PIN IMAGE
Written for neurodivergent business owners who are done pretending that everyone else’s system should work for them.
When it comes to Pinterest, you need to decide on what your ultimate goal is.
If your goal is to make sales, then whilst getting Pinterest traffic is great, you need to ensure that you are turning that traffic into customers.
Here is exactly how I drive conversions for my clients:
1. Stop creating “inspiration” content that attracts customers to other competitors
If you want to attract paying customers, your Pinterest content needs to speak to your target audience.
What to do instead:
• Swap inspirational content for educational content.
• Focus on problem-solving.
• Use pain points in your pin titles & descriptions.
When you shift from pretty and inspirational content to content that solves problems, then you start attracting customers who need you and your products/services… not just people who think your Pins are pretty.
2. Make your Pin graphics customer focused
Yes, your pin graphics should be on brand, but they also need to be strategic in manner.
Pinterest is a visual search engine, therefore if your Pin images don’t immediately tell your audience why they should click on your Pins, then you’re losing out on sales.
The common mistakes I see people make when creating Pin graphics are:
• Using hard-to-read fonts
• Keeping text too small
• Not using a call to action (CTA)
What to do instead:
• Use readable fonts that stand out
• Make it clear what the pin is about
• Add a call to action ie Learn more, Buy now etc. Anything that tells people what to do next
3. Send Pinterest traffic to a specific product page
If a potential customer clicks on a pin that is selling a specific product and lands onto your main homepage or direct to your shop homepage – they won’t know what to do next. So they will most likely leave straight away.
There is nothing worse than wanting to go direct to a product to buy it and then realise you need to go searching for it.
It’s just not user friendly.
If a Pinterest user lands there, they’ll get distracted and won’t take action (which means you’ve missed out on a sale.)
More than likely, your homepage won’t tell visitors where to go next, so they won’t bother figuring it out!
What you need to do instead is to send traffic to a dedicated page whether that be a blog post, a lead magnet or a specific product to buy.
Pinterest users are deemed as cold traffic, meaning that they don’t know you yet. So your job is to make it super easy for them to take the next step and purchase from your business.
Getting traffic is easy. But getting the right traffic and actually turning it into sales? That’s where strategy and I come into play.
And if that’s what you want, I can help.
Click here to book a free call with me to chat about how you can get help with your Pinterest account.
PIN THE IMAGE BELOW:
Please note, this page contains affiliate links in which I may be paid a commission if you buy through my link. I only recommend products and services that I have personally tried and would recommend to anyone wanting to better their business.
Have you ever looked back on your business journey and thought to yourself “Wow, why did NO ONE tell me about this sooner?!”
Well, consider this your sign….
I have compiled a list of social media tools and business resources for business owners, they are things that have helped change everything for me when it came to improving my business but more importantly… my social media content:
✅ Find a group of social media tools that help streamline your creative process.
My collective social media tools include (but not limited to):
• Canva
I feel this this is the most popular social media tool when it comes to creating graphics for all platforms, for your website, email newsletters and even printed marketing documents ie flyers, business cards etc.
It is so simple to use and really reasonably priced, so if you’ve not jumped on the Canva bandwagon yet… now is your time!
• Capcut
So I am late to the game with this one. But that’s because I hate creating video content, but this is great for finding trending memes to add your video into the background and easily create video content that’s current and still able to reach your ideal audience when static images is not quite cutting the algorithm anymore.
• Mailerlite
I’ve recently used Mailchimp for a couple of clients and honestly, it’s so old school and clunky. It made me realise how easy Mailerlite is (even in their new format which was jarring to adjust to.)
But just by doing a few email sequences for my clients, they realised how much easier the system was and how nicer and more professional their emails looked for their customers too! Don’t just take my word for it.
• Pin Inspector
This is for Pinterest only, but it’s a great tool to do regular keyword research, trends generator and analysing Pins on a deeper level. Take a peek here.
• Keywords Everywhere
This is a relatively new tool that I’ve been using for keyword research, but I’ve been seeing some wonderful results from it. It is a browser add-on for Chrome that shows search volume, CPC & competition on multiple websites so it’s not just Pinterest but SEO too! Check it out.
✅ Use tools to continue to share content that is evergreen:
• Tasty Pins
Tasty Pins is perfect for those using Pinterest as it is a WordPress plugin that allows you to optimise your blog’s images and encourage users to share your Pinterest Pin with just a simple click of a button.
It’s super easy to share, scroll down to my image below and see how simple it is to share to Pinterest! Take a look at their website here.
✅ Find businesses that share ready-made Canva templates:
• Ivory Mix
When it comes to content inspiration, Ivory Mix has the best membership around. You get tonnes of helpful blog posts and guides, plus monthly stock photos, inspiration for content, captions and templates… honestly it makes my life so much easier!!
• Ray of Social
Ray of Social is who makes me want to be more cheerful, but that is the northerners all over compared to us Essex folk!
As a Pinterest and Paid ads manager, you often get so caught up in creating ideas for your Clients, that it becomes so difficult to create content for your own socials. But G makes the best Canva templates ever and is forever giving me inspiration for content.
✅ Grow your business with the support of a network of likeminded individuals:
• The Two Lauras – Inner Hub
The Two Lauras are no holds barred, no BS, down to the nitty gritty kind of ladies. They have a phrase “JFDI” and I’ve definitely done that once or twice with amazing results. They have a great community of people and brilliant monthly masterclasses. Sign up today.
• Mums in Marketing Membership
If you want a group of women who just get you, this is the place to be. There is no judgement, no pressure – just easy relationship building with a wonderful bunch of ladies ready to cheer you on and help you build your business. Check them out here.
• That Marketing Club
This is a new membership that I’ve joined but it’s been super helpful with regards to creating a strategy for my own content and it’s actually worked a treat and I’ve seen a big difference!
Why not check it out and join the waiting list today?
Running your own business can be hard work, but it doesn’t have to be a struggle or overly complicated. Yes it is fun to play around with new tools and testing new strategies, but when you find the social media tools and resources that actually work for you and your business – it makes you question why you didn’t do it sooner!
Finding social media tools, resources and supportive people who have been in similar shoes and can help guide me to have a more successful business than I do now.
I hope this list has been helpful, I would love to know if you have tried any of these tools and resources, or if there are any you’ve tried and would recommend? I’d love to hear them.
Was this blog post helpful? Pin this blog by clicking the image below and share it with all your friends:
Please note, this page contains affiliate links in which I may be paid a commission if you buy through my link. I only recommend products and services that I have personally tried and would recommend to anyone wanting to better their business.
Pinterest isn’t just a platform for looking at pretty pictures or saving things hoping you’ll remember to go back to it at a later date.
It is a powerful tool for growing your business, whether that be to drive traffic, increase brand awareness or to boost your sales.
To help you get the most out of Pinterest, I have put together a few tips that you can start using today. Once these tips have been implemented, you will see your account transform into a traffic-driving machine.
Let’s dive in!
1. Work On Your Profile
Your Pinterest profile is most likely to be the first thing that people see, so you need to make sure it gives as much information about your business as possible.
Make sure that your bio is catchy but also ensure there are enough keywords relevant to your industry naturally added within it. Keyword stuffing is not going to help you!
Make sure to either use your logo or a professional photo as your profile image and make sure all your links are correct and up to date.
The goal here is to ensure that your profile clearly reflects your business and lets users know what to expect you’re your Pinterest profile.
2. Create Eye-catching Pins
Pinterest is effectively a visual version of Google, so your pins need to stand out amongst the crowd, you want people to stop scrolling and click on your pins after all!
To do this, you need to ensure your Pins have:
– High-quality, vertical images that are 1000px x 1500px. If you’re a product-based business showcasing your products, you need to make sure that they’re well lit.
– Use text overlays on some of your Pins to clearly communicate what the Pin is about. These can reel users onto your Pin and hopefully they will click onto your website!
– Don’t be afraid to experiment with fonts, but remember to keep them readable.
– It’s preferable to ensure that your branding remains the same as your website and other social media platforms. This helps people recognise your business as they continue spending time on Pinterest.
3. Optimise Your Pinterest Boards
Your Pinterest boards are the place to categorise your products/services.
For example, if you sell children’s clothes you can have a boards like: “Boys clothes,” “Girls clothes,” “Dresses,” “Shoes” etc.
By separating your products, it helps users to find what they actually want to look for, instead of spending forever scrolling through your Pins. This is similar to website menus, so why not do it on your Pinterest account too?
Just don’t forget to name your Pinterest boards with clear titles that include keywords that are naturally placed.
Also don’t forget to fill out the Pinterest board description to let people know exactly what to expect from that board. Plus, this gives you another chance to use keywords to your advantage.
4. Use keywords like a pro
As I’ve said above, Pinterest is essentially a visual search engine, so it is crucial that you include keywords to help your content be seen by the right target audience.
Keywords is mostly known as SEO (Search Engine Optimisation.) These help your pins get discovered by your ideal audience and increases your chances of getting clicks and saves.
There are many places where you need to add keywords into your profile. These places are:
– Pin titles
– Pin descriptions
– Board names
– Board descriptions
– Bio
It’s honestly endless all the many places where you can place keywords on Pinterest!
The best way I tell my clients to start researching their keywords is to think about what their ideal customer is searching for and incorporate those phrases naturally into your content.
For more help with your Keyword research, check out my bundle pack here.
5. Pin consistently
Just like with any social platform, consistency really is key on Pinterest.
Pinterest rewards fresh content, so try to Pins as often as you can, even if you only Pin once or twice a week – as long as you’re consistent, it’s better than either rarely Pinning, or Pinning so much you burn out and leave the account untouched for months!
Being consistent helps you stay active and helps to keep your content in front of more of your ideal audience.
Plus, by using Pinterest’s native scheduler; it can help you plan out your pins in advance and keep up with a steady flow of content.
6. Link to your website
Every Pin you create has to have a purpose, most commonly it is to drive traffic to your website.
To achieve this purpose, you need to ensure that ever Pin you upload is linked to the appropriate page, whether it is a blog post, sales page or lead magnet.
Before you press publish, make sure the link works properly as the last think you want is for the user to land on a 404!
Don’t miss out on this opportunity to boost your website’s traffic!
7. Test different pin formats
Just like other social media platforms, don’t stick to just one type of Pin! Pinterest allows for various formats such as Static Pins, Video Pins, and Carousel Pins (multi-image pins).
Video pins are especially great for grabbing attention in the feed and perfect for repurposing those Reels and TikToks! (Just remember to remove the watermark first!)
Why not have a play around with these formats to see what works best with your audience?
8. Engage with your followers
Although Pinterest is mainly a search engine, there are elements of a social media platform added into the mix.
You can still build a community on there by engaging with users who have left comments on your Pins by replying and even heading to their profile and liking some of their own Pins.
Pinterest really loves engagement, so the more interactive you are, the better chances you have of showing up in more users home-feeds.
Some Pinterest managers recommend re-pinning content that aligns with your brand, but this is a sticky area and I personally recommend to avoiding this!
By engaging with users, it shows them that you’re active and approachable. This kind of interaction can not only grow your followers but also build loyalty.
(Side note – followers really aren’t important on Pinterest, but that is a topic for another day!)
9. Dive into Pinterest analytics
If you’re not using Pinterest’s built-in analytics, you’re missing out on some valuable insights.
By checking your analytics regularly, you get to see which Pins are getting the most impressions, clicks and saves.
Take these analytics and analyse their patterns, try to figure out what’s working and what’s not.
For example, if you notice that Video Pins are getting more clicks, stick to that format and keep Pinning Video Pins rather than Static or Carousel Pins.
Don’t forget to keep checking your analytics though as after a while Video Pins may not be bringing in the clicks it used to and you might need to change it up again!
You’re constantly learning, testing and tweaking!
10. Try Pinterest ads
Ok, so ads aren’t for everyone. I mean organic reach is fantastic, but sometimes a paid ad can give a Pin that little boost, which can really help your account go a long way.
Pinterest ads allow you to promote your best-performing pins to an even wider audience. You can target your ads based on interests, demographics, or keywords, ensuring you’re reaching the right people.
Promoted Pins look just like regular Pins so they fit into the home-feed nicely!
You can start with a small budget, experiment with targeting options and then track the performance to see which ad generate the best results.
By incorporating all of these elements, not only will you see it grow, but you should start seeing an increase in brand awareness and a sale or two along the way! You really will be turning your Pinterest account into a powerhouse for your business!
But, if you’re ready to take your Pinterest game to the next level and get personalised guidance, let’s chat!
Book a Power Hour with Pinned Social, and we’ll dive deep into your specific goals, optimise your account, and create a custom plan to help you grow your presence and drive the results you’re looking for.
Don’t wait. Let’s make Pinterest work smarter for your business!
CLICK TO PIN THE IMAGE BELOW:
So your business has grown to a level where you have to outsource some tasks. Amongst all of those tedious tasks, you’re likely to find that social media is one of them.
I mean… it’s a never ending cycle of posting, learning new updates, engaging with followers, trying to gain more followers.
Rinse and repeat…
It’s time consuming and you really just wing it and hope for the best.
So now you’ve decided to outsource, you’ve probably heard of VA’s (virtual assistants) and SMM’s (Social Media Managers) but what is the difference between the two?
Well, in my experience; a VA will possible create content for you, they’ll definitely schedule content for you… but not all of them research hashtags, look into your optimum posting times – but more importantly, they won’t have a strategy in place.
When it comes to social media, businesses often underestimate the value that is has to a business for their marketing.
So what does a social media manager actually do?
A manager is responsible to not only create your content for you, but to have a strategy put in place that takes into account what your optimum days, times and platforms to post on.
They will utilise the brands tone of voice to replicate posts that seamlessly take on the way the business talks to ensure followers do not notice a change in takeover.
They will also adjust strategies to allow for changes in algorithms, analytics or also to test new strategies to maximise sales/leads or also if there has been a shift in the businesses goals.
One thing I will highlight is that each Social Media Manager is likely to work across all platforms to a degree; however, they will most likely have a platform where they are experts in. I for one have more knowledge and success on Pinterest. But that is not to say I know nothing about other platforms such as Instagram and Facebook, nor do I lack in experience or successes on these platforms either.
If you are considering taking on a Social Media Manager, it is recommended to have a clear understanding on what they can do for you so you’re both on the same page and expectations can be managed for both parties.
I also want to highlight that each social media managers packages are different and a discover call is strongly recommended to not only see if you gel, but also to discover what they could provide within your budget.
To help you understand just some of the tasks that a Social Media Manager can do for their clients… but of course clarification of all tasks will be made before any work commences:
- Implementing a marketing strategy.
When a new social media manager starts with a client, one of the first tasks they undertake is browsing through documents, gauging what the current marketing plan is, considering previous discussion notes and putting together a strategy going forward for each platform of the clients business.
- Consider optimum times for posting.
When planning content, it is required to know when the best days and times are to post to achieve successful posts for the client.
- Create content.
This is what people expect social media managers to do, but do not realise there is so much more behind it. There is creating a graphic or sourcing images, ensuring the dimensions are right for the social platform it’s needed for. Then there is the caption to place alongside the image… this needs to be intentional, with a hook at the start and a call to action at the end.It’s really not a case of throwing a sentence together and hoping for the best! Lets’ not forget, there are also hashtags to add into the caption when sharing content on Instagram.
- Incorporate SEO.
Search engine optimisation (SEO) is a strategy that helps your business not only show up on Google, but also Pinterest and Instagram. Social media has started implementing SEO on their platforms so now it’s definitely needed to keep in mind when creating your content. But not just in your captions, Pinterest can read the text overlays on all Pins, so it’s worth using this on your images too.Not only can SEO help you rank on Google, but it can increase traffic to your website, boost brand awareness and generate more leads.
- Analyse data.
To know if a strategy is working or not, you need to analyse the data results. Keep track of the data that aligns with the business goals to ensure their social media is being impactful and supportive as part of the bigger sales funnel.Should it not be successful, tweak the strategy until the data is changing for the better.
- Create an engagement strategy (if included within the package)
Social media is there to build relationships, but is often ignored when it comes to social media strategies. If you’re wanting this to be included, make sure you speak up or forever hold your peace!
If you feel like you’re needing support with your social media accounts, click here to book in a free chat with me and we can go through everything that you’re needing help with and make a plan!
CLICK TO PIN THE IMAGE BELOW:
I think it’s safe to say that we all know I’m a massive fan of Pinterest and love to help other businesses with their accounts.
But just as I wrote previously here, there are some massive similarities between Pinterest and Instagram with them being visual based platforms and both using keywords to aid users discovering content that they’re looking for.
So it makes sense for me to also help small businesses who use Instagram as an aspect of their social media strategy.
Today I am going to be talking about Instagram, how you can use it within your business, but how you can also use it to learn about your audience, but more importantly how to learn about the audience you actually want to be targeting.
If Instagram is where most of your ideal clients hide, utilise this to your advantage when conducting market research.
It will enable you to discover the level of brand awareness when it comes to your target audience and your business, it also lets you ask questions to your audience directly to gain feedback!
However, what I think is the best is the chance to discover trends in consumer behaviour across the industry as a whole.
Here are 6 ways you can learn about your target audience on Instagram:
1: Check Your Audience Insights
Whilst I go on about a target audience, bear in mind that there might be people out there who don’t fit your audience archetype. With this in mind it is worth reviewing your audience insights as it might actually prompt you to expand who you target and might even reach a completely new customer base!!
2: Assess Your Content Analytics
Demographics and interests can tell you a lot about your audience on Instagram. Seeing what they respond to and how they react helps you create content that they want to see.
Check out your analytics for the content that you’re putting out there. Identify the content that generates the most engagement and recreate it over and over again (obviously don’t over do it and post too close together.) Make sure to separate the caption and image to test whether it is actually the image or the caption that is what the audience wants to see more of!
Using your content analytics, it will enable you to discover what kind of content or topics your users respond to? With this information you can put out content that will gain massive results.
3: Review Your Comments and DMs
Find your top-performing posts and read through the comments to gauge the response. Do the same for your DMs too.
From this you can get a general idea about what people think of your business, but remember these comments and DMs are only sourced from when people speak directly to you, so those who talk about you indirectly are impossible to gauge.
4: Analyse Tags and Mentions
Instagram may not have an official review platform. But that doesn’t stop people sharing content about your business. Find posts where you’ve been mentioned or tagged as it can help you understand how users view you, your business and quite often it can be used to create user-generated content (UGC).
5. Search for Relevant Hashtags
Searching for different types of hashtags can help you understand trends and emerging behaviours as well as being able to take advantage of opportunities to grow your business. You can try a range of things from industry terms to branded hashtags.
Searching for industry terms can also help you understand consumer trends and emerging behaviours. If you can identify a growing demand within a certain niche, you can take advantage of opportunities to be able to grow your brand. This is commonly known as social listening.
6: Ask Your Followers
It’s so simple, yet so effective! Just ask people their thoughts!
In conclusion, if your target audience is often found on Instagram; this platform will more than likely give you plenty of data that you can use to your advantage. If you use the above tips you will more than likely see your business grow in the right direction and sales should be on the rise soon enough!
Do you use Instagram as part of your target research? Let me know by hitting reply!
CLICK TO PIN THE IMAGE BELOW:
