Disclaimer: This post includes an affiliate link
Last month I wrote about how to How To Set Up A Successful Pinterest Account, but all those points aside, there are tools and resources that can aid your success. But do you know what? It can also help save you time so you can focus on other elements of your business.
It doesn’t matter how long you’ve been running your business, I can guarantee that there is at least one app or website below that you either currently use, or will start to use after reading this blog post!
In no particular order:
• Canva
My first tip would be to invest in the paid version, if you don’t believe me, there is always the free month to prove me right.
Canva get your creative juices flowing, even for those of us that are stick figure professionals, and has a range of different tools you can use to make your images unique to your business. It is very easy to use with their pre-made templates or a blank canvas for each social media platform. It also gives you the ability to animate, add logos or your own images but also gives you the option to choose from a wide range of images and stock photos within the app itself.
• Trello
The queen (or king) of organisation. Whether you work within a team or on your own, Trello will be the app you didn’t know you needed in your life. It gives you the option of setting up a weekly schedule, set up a list for each task or create a conveyor belt for a task journey. What makes Trello that much more is the ability to add other users to the board, so you all have an overview of the week to come without having to actually communicate or set up a meeting about a meeting – we have all been there!
Like most apps, it allows you to add personality with colour labels which can be named to your liking, change the background, set deadlines and allocate a task to a specific individual.
If that’s not already sold it to you – it’s also free!
• Tailwind
Whilst this isn’t as important as it used to be for Pinterest, it is still a pretty darn good app! Tailwind is essentially a social media scheduler for Pinterest.
When it comes to sharing a whole bunch of fresh content of the same URL, it makes it faster and easier as you can determine how close or apart the Pins will be shared.
If you’re wanting to give it a try join here! *Disclaimer* It is an affiliate code where you get a Free Month of Tailwind Plus and I get a $15 credit too – yay!
• Planoly/Later/Metricool
If you don’t use Tailwind or even want to use it, there is another option to help you share your Pins. That is by using social media schedulers.
Not only does it allow you to schedule ahead of time, but it provides flexibility, saves time and gives you a strategic approach when Pinning your content.
• Tasty Pins
Tasty Pins is a WordPress Plugin that allows you to optimise your blog posts for Pinterest with a click of a button!
There are many functions including the ability to set Pinterest descriptions to include pre-determined keywords swell as a character count to know how many characters are being used out of those important 500!
The plugin also allows you to add a hover button on images to allow users to share your images, disable certain images from being able to be Pinned.
It also allows you to have a follow box ping up onto your website to gain Pinterest followers, hide images in your blog post but allow them to be pinnable by people using a Pinterest or Tailwind extension when Pinning.
• Unsplash
Unsplash is a royalty free stock image site that can come in handy if you’re struggling to use good quality, eye catching images. Just make sure that you avoid using images that are overly used as it will be overly used and as Pinterest loves fresh content, if you share just the image without any text overlay; it won’t be that fresh!
• ConvertKit/ MailerLite/ MailChimp
Whilst Pinterest can grow your email list, it also goes the other way around. You can use your email list to grow your Pinterest account!
You can gain followers by sharing your account handles in an email, but you can also create content only accessible if you’re signed up to your emails!
• Lastly, here are some resources straight from the horses mouth:
Creator rewards
Apply to join the Verified Merchant Programme
An Ads overview
Pinterest Trends
Pinterest Newsroom
Whilst these tools and resources are recommended by myself, I would also love to know of any tools and resources that you use also! Leave a comment below!
CLICK TO PIN THE IMAGE BELOW:
Disclaimer: This post includes an affiliate link
With Pinterest being a visual search engine, not only do you need your Pins to be discovered, but you should make sure your profile itself is in tip top shape to help the profile itself to be discovered and allow the user to discover all of your content, not just the one Pin.
This blog post will set out the steps required to set up a successful Pinterest account:
1. Create a Pinterest business account
The easiest step is to create a brand new account, separate to your personal account. (this is what I recommend.)
But
You can also link up to 4 business accounts to your personal account. (But this can lead to some confusing complications hence why I recommend completely separating your accounts.)
2. Choose Your Topics of Interest
Once you’ve created a login, Pinterest will ask you to choose five areas of interest. This allows Pinterest to immediately create a relevant home feed for you with recommended content you’ll enjoy.
3. Get your names sorted
When it comes to Pinterest, there are two different names to consider:
1. Your username is part of the URL of your Pinterest profile (www.pinterest.com/username).
2. Your display name is what is displayed on your profile.As keywords are vital to your strategy you need to ensure your username and display name include your most important keywords. Make sure these keywords that will get you discovered but also describe your business too.
4. Use a profile picture that pops
As with all profile pictures, it needs to be eye-catching and stand out to users. It also helps if you rename your file to your username or at the very least include keywords!
5. Create a profile that captures your brands vibe and tone of voice
Pinterest is all about keywords, but you need to ensure you’re not stuffing them in willy nilly. You need to use organic sentences that sound like you… eg the fact I’ve just used willy nilly means that if my Pinterest profile is formal and very stiff sounding, it wouldn’t sound like me at all would it?
Make sure people know who they’re dealing with so they get to know who you are!
Not only do people need to know your tone of voice, but they also know who your business is, what your business sells or provides and more than anything else lets people know why they should follow you and/or your Pinterest boards.
6. Find similar businesses on Pinterest
I am a massive advocate of community over competition so seek out other businesses in your industry. Click on the discover icon, find trends that your business can jump on, reach out to see if you can collaborate, or at the very least; follow them and engage with their Pins!
7. Use Pinterest’s in-app tools
Pure and simple, like Instagram etc, use the in-app tools for more likelihood of success. Use the following:
Install the pin it button to your browser
This is a free integration for all online browsers that lets you pin content to your account directly from any website. Not only is it easier for you to create content, but it will also link directly to the website it came from.
Download the Pinterest app
Don’t just use the desktop website. Use the app as you’re able to use a lot more functions that aren’t even available on a laptop or PC.
Use the analytics tool
Go to analytics.pinterest.com, or click on the Analytics link in the top of your profile.This tool monitors your profile and gives you all the analytics in almost real time to help you adjust your strategy according to your business goals.
8. Use the right keywords
As previously mentioned, keywords are super important to Pinterest, so when you’re creating your boards and pins; make sure you’re strategic with the words you use. You want your profile and Pins to be discovered so it is just a waste of time if you don’t do keyword research as you won’t show up in search results!
9. Create 5 Boards
I always suggest having 5 boards for a new account as it gives your account some content to make you discoverable. This can be done by using keywords within your board name and by utilising the 500 characters that you can use for the board description.
With 5 boards and preferably 5 Pins in each, that gives you 25 chances of being discovered. (Don’t worry I don’t expect you to create 25 separate pieces of content!!
If you’ve already set up your Pinterest account, why not go through the above points to see if you’ve included every chance to create a successful account. Don’t forget to get hold of your free testing and tracking template that I actually use and remember to book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
CLICK TO PIN THE IMAGE BELOW:
Pinterest is quite possibly the most confusing platform on the internet right now.
When it is broken down to the real nitty gritty, there are three elements that remain consistent throughout. In this blog post I will go through each element and let you know how you can get to grips with the basics of Pinterest and with the help of future blog posts you’ll be able to create a successful Pinterest Business account!
So if this sounds of interest to you… read on!
1. Create an eye-catching Pin Image
Pinterest is a visual search engine (think Google), therefore you need to ensure your content is visually pleasing, not just within your website; but also the images you create to be shared on Pinterest itself.
When it comes to creating Pin images, make sure you stay true and consistent to your branding with regards to your logo, fonts, colours etc. Those who use the same font, look and colours on their pins often have a higher rate of clicks compared to Pins that do not stick to their branding guidelines.
However, whilst it is important to remain on brand. Take into account that your strategy as a whole is constantly being tested therefore if you notice your Pin images aren’t doing well, adjust them and continue testing until you find something that is deemed successful.
Top tip:
• Pins with multiple images often see higher engagement.
• Make use of a white space
• Use good quality images
From a user’s perspective, make sure it is clear what your Pin is about at first sight. If a user doesn’t know what it is about when scrolling, they may not stop to look at the Pin – even if you are exactly what they are looking for!
2. Write a killer pin description
Descriptions have up to 500 characters. Only a fifth of these actually appear in the grid preview – make that first part count. Note: the more characters used; the more chances that your pin will show up in home feeds.
Avoid discussing sales, prices or promotions within the description. As pins stay around for a long time, the description may not be accurate at a later date.
When a Pin description doesn’t explain what the Pin is about, Pinterest won’t know where to place it in their feed so the Pin won’t do well.
A Call To Action (CTA) is the final part of the Pin description that attempts to persuade a user to perform a desired action. The CTA will be based on the businesses overall objective but more specifically the objective of the Pin in question.
Tips to create converting CTA’s are:
• Keep it short and sweet ie Click the image to sign up
• Provide a clear benefit that you can provide the user. This will make them more inclined to take action ie ‘Click the image to get your hands on *insert freebie/paid product/service”’
• Create a sense of urgency or FOMO. Doing this is the best way to receive a high performing CTA ie “Click the image to grab yours before it’s too late”
Along with the rest of your strategy, CTA’s should be tested and perfected based on how well they perform.
3. Keywords are the key to success
As previously mentioned, as Pinterest is a visual search engine; SEO comes into play when it comes to the text aspect of the platform.
On Pinterest SEO is known as keywords and you need to do research into what people are looking for and utilising those keywords to help your Pins get traction. Otherwise, you’re just wasting your time as the Pins will tank.
Top tip:
Even if you aren’t creating Pinterest Ads yet, you can still use the Ads Manager feature to research Keywords.
Make sure you add keywords to all these places below:
By making sure you have keywords in place, you can help your Pins, boards and account in general show up to users who might be interested in your brand but even to users who didn’t even know you existed!
By being discovered, it means there are plenty more chances of your pins being re-pinned, links being clicked on and more importantly; clicking onto your website and investing in you!
Now you know the basics of Pinterest, check out 4 Ways To Find Pinterest Keywords to start building your next Pin!
CLICK TO PIN THE IMAGE BELOW:
So you’ve heard that Pinterest is the underdog of social media (because it’s really a search engine.) But it’s radio silence over there.. you’re seeing tumbleweed swoop past your screen and you’re about to give up.
But don’t throw the towel in just yet!
Whether you’re on Pinterest to create brand awareness, drive traffic to your website or to gain subscribers; if you are finding that you’re not getting anywhere, you might be making the following mistakes:
Mistakes you might be making are:
• You’re using Pinterest in the same way that you use social media
• Sharing your pins over and over again
• Not diversifying your pin titles
• Not diversifying your pin images
• Pinning the same Pins too often
• Using the same keywords over and over again
These mistakes are ones I’ve seen on a daily basis and is half the reason why I’m asked to handle Pinterest accounts for my clients. Sometimes they just can’t wrap their heads around the platform!
This is why I’ve decided to go into detail below about how you can rectify these mistakes:
Mistake One – You’re using Pinterest in the same way that you use social media.
I can not stress enough that Pinterest is NOT a social media platform. It is a visual search engine with similar elements especially as it’s all about encouraging engagement at the moment. But generally, it’s very different in comparison to other social media platform.
To avoid this mistake, utilise your keywords when it comes to your Pinterest. A search engine relies on keywords and people are going to be looking on Pinterest for certain things with the intention of buying, so by using the right keywords, you are able to utilise Pinterest correctly.
Mistake two – Sharing the same content over and over again?
I’m not talking about sharing the actual URL repeatedly, I’m talking about sharing the same image over and over again, It doesn’t work. It’s being seen to be spammy. If you were to see the same post on the internet over and over and over again, you’re going to get really fed up with them.
It’s like with the memes you see online. It’s funny at first, but when you see the same one repeatedly for weeks on end, it just gets boring. It’s monotonous and you’ll just scroll straight past. And this is exactly the same when it comes to Pins. If the image is exactly the same, don’t you think you should be changing it up?
When it comes to products and blog posts, you can share that as many times as you want to (within reason of course.) But you can constantly create new, fresh images and it can all drive to the same webpage.
Mistake three – Not diversifying Pin titles.
You need to be using a hook to reel people in with your Pin title. Rather than just saying what the product or the service is you’re putting out there, make sure your Pin title is clickworthy.
For example, if you’re a photographer dealing with newborns and maternity, rather than just saying maternity photoshoot, due to a few shoots having different maternity dresses; a Pin title stating something like . I can then put something in like “fashionable maternity outfits” or “10 maternity photoshoot poses for inspiration.”
This will then help a photographer looking for inspiration or a mum-to-be looking for outfits to wear at a photoshoot or baby shower. If they type in these keywords then they will discover these Pins and hopefully click onto the website to increase traffic!
By changing your pin titles, you’re going to be seen and you’re going to get people out there, it’s just a case of doing your research and having a look at what’s popular with the keywords. Because let’s not forget that it’s still is a search engine and by using a range of pin titles you can get some traffic.
Mistake four – Not diversifying Pin images.
Are you using just plain images with no text overlay or are you switching it up by having a smaller image and adding in filters and text overlays? That in itself tells Pinterest that you’ve got a new image.
Have you tried a minimalistic look? Maybe it’s a different look to your standard, but as long as it’s in your brand style and it sticks to the way that your branding is, then why not?
Test a different look out and see if it works, you might find that something that wouldn’t work for your Instagram audience, might work on Pinterest, but if it doesn’t? Well, at least you tried it out!
Mistake Five – Not spreading your Pins out enough
You’re allowed up to 10 pins for the same image. If you all sharing the same image every day, it’s not going to work. If you’re using the old method of just re-pinning straight away, again, that’s not going to work either.
People say to spread out your pins for a minimum of two days. I do have some clients that by doing it about four days at the minimum, it works. I also have some clients that you need to wait about a week to re-pin because it just works for their account.
There are no hard or fast rule that you have to stick to. There’s no guarantee that on the third day, as long as you re-pin then you’re going to gain traction, because that’s not the case here.
There are some pIns that do really well after a few days, there are some pins that after seven days are still struggling and it’s a case of working out why. Finding that reason, pin point the issue and rectify it.
This is the whole thing about Pinterest, it really is a constant test.
You’re constantly trying out what works, what doesn’t; especially in my case because I deal with a variety of industries, so you need to know what works. But by utilising so many different industries, it gives me the experience to be able to help you guys put what I’ve learned into practice, to stop you making these mistakes yourself.
Mistake Six – Ignoring the new features.
The latest, but not newest feature that is hot right now are Idea Pins. There is also a new feature called Takes” which is where, if you want to reply to someone similarly to TikTok, you can reply via an existing Pin, or a new Pin. This is a pretty amazing new feature that helps to boost engagement!
If you’re not using Idea Pins or utilising Takes, then you’re missing out on the ability to engage with other accounts. Don’t forget to do your research on current trends in the trends section. New features are what’s going to get you traction. So if you’re not using them, you’re going to be far behind others and miss out on opportunities.
Now it is not just Shopify that allows you to sell through Pinterest. WooCommerce have recently released an update, so if anyone uses WooCommerce as a merchant, you can now utilise the shop and sell on Pinterest too! They’re making it more accessible to other businesses in the UK and this new update is going to be a game changer. Yes I know I say that all the time, but the more they’re updating the platform, the more I’m just like “Yes, this is brilliant!”
So folks, don’t forget to use your takes, use your Idea Pins and if you’re on WooCommerce, sign your shop up to get that installed.
It’s going to be absolutely amazing. It really is. I’m so excited for the future for Pinterest.
Brucey Bonus:
I have spoken about this previously, so it’s not a mistake as you should already know that you should be doing this already.
I’m talking about keyword research
You need to be using your keywords. but more importantly, you need to make sure your keywords are updated on a regular basis.
They need to align with the current trends!
If you’re using six months old keyword research, it’s more than likely not going to work anymore. So you need to update your keyword research to make sure that what’s good now is what you’re using.
I had a client she was doing so well. And then. I realized after a while this was years ago when I first started, I hadn’t updated their keywords. And then I was like, hang on a minute, changed up the keywords and her account with flying through the roof again, I was like, okay, that’s clearly what had been done.
You don’t want to see all of your time, effort and hard work go to waste because you’re not keeping up with your keyword research especially as that’s just going to prevent traffic to your website and of course miss out on potential sales!
So a recap is:
• Mistake one – Using Pinterest as a social media platform
• Mistake two – Sharing your pins over and over again.
• Number three – Not diversifying Pin titles
• Mistake four – Not diversifying Pin images
• Mistake five – Not spreading Pins out enough
• Mistake six – Ignoring the new features
• Brucey bonus – Don’t forget to update your keyword research.
Do you want someone to take the account off of your hands? Do you need help with your account? I’m always happy to do things like a power hour or a one-to-one session with you.
Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
CLICK TO PIN THE IMAGE BELOW:
What are Pinterest Best Practices?
I’ve previously said that Pinterest is not actually a Social Media Platform; therefore, if you incorporate the strategy that you use on Instagram, Facebook, LinkedIn etc, it simply will not work and will just end up with you wasting your time and energy.
Once you decide to use Pinterest for your business, not only do you need to understand how to use the platform, but you also need to know what the best practices are. There are many different elements that need to be stuck to to get the best results.
So what are the best practices when it comes to Pinterest? Read on and find out!
Keywords
Arguably the most important aspect of Pinterest, you cannot use Pinterest if you do not incorporate keywords. Keywords are essentially SEO (Search Engine Optimisation) and should be added within your profile description, Pin titles, Pin overlays, Pin descriptions, board titles and board descriptions.
You should predominantly be using Pinterest itself for keyword research and not externally. I’ve previously written about where you can find keywords within Pinterest here.
There has been a mention of Pin Inspector being really good for researching keywords and the data it gives regarding what is successful across Pinterest. I’ve just bought this (literally as I am typing it’s downloading) and I’m super excited to see what it does for both my account and my clients!
Pin Images
Eye-catching images are just as vital as keywords when it comes to a successful Pinterest account. Pinterest is a visual search engine therefore it really makes sense to have eye-catching images to go alongside the Pins themselves!
Here are the important Pin facts:
• Static Pins should be 1000px x 1500px
• Idea Pins should be 1080px × 1920px
• Video Pins should be 1200px × 1800px
• Use original, clear and good quality images
• Keep inline with your branding
• Fonts should be clear and easy to read
Consistency
The last part of the best practice puzzle piece is to be consistent.
You might pin once a day, once a week, or twice daily. What ever you choose to do, you need to stick to it and continue to be consistent going forward. Just remember that you have to be present on the platform to be in with a chance of being discovered.
Back in the day, Tailwind was a lifesaver – but nowadays, I’m not 100% convinced it’s essential to every client. Sometimes you can manage to upload content through Pinterest itself, as it lets you schedule up to 14 days in advance!
However, if you’re looking to Pin between 12-15 pins per day, then yes; Tailwind is an absolute must.
Conclusion
With the above three points in mind, if you find your analytics dipping, before putting a new strategy together – make sure you’re sticking to the best practices.
You might have a great strategy in place, but without the above points being utilised, you’re just not giving yourself a fighting chance. Once you’re doing the basics right, then is the time that you should take another look at your strategy.
Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
CLICK TO PIN THE IMAGE BELOW:
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If you have a Pinterest business account, you can use Idea Pins to share multiple images and videos in a single Pin. Similar to Static and Video Pins, Idea Pins will stay on your boards once you’ve published them.
Idea Pins allow you to share ideas with up to 20 pages of images and text. You’ll recognise Stories by the icon in the top-left of the image.
It doesn’t have to be static images, it could be multiple short videos (no more than 60 seconds) with additional descriptive text or text overlay.
Idea Pins have seen significant user interest & with more people gravitating towards short video content, it makes sense to consider Idea Pins when it comes to your Pinterest strategy.
As explained by Pinterest: “The foundation of a great Idea Pin is a great idea. …picking topics & ideas you genuinely care about…. & your authenticity will come through in your final content.”
With this in mind, there are 6 Idea Pin formats that have seen the best response to date:
1. Instructional
These can be a great way to maximise engagement, whether it be tutorials, teaching people a new skill or recommending specific products (especially when you can tag them from your catalogue!) So if you’ve got your catalogue set up and you can then refer and tag that to your product.
A great example that I saw was from the Ocado account where they uploaded a garlic bread recipe and as you can see, the image is clear, they’ve added clear overlay text alongside their keywords that lets you know exactly what the Idea Pin is about.
Within the Pin description, they let you know how long it takes to make the recipe, how many people it serves, the ingredients etc.
Honestly, it’s a fantastic example of an instructional Idea Pin that just works.
2. Quick Tip
Providing quick tips can be captured in just a few frames; short and sweet is the big trend right now!
Nowadays, people want to digest information as quickly as they can and then move on. The Mind charity put together 7 relaxation tips for your mental health and it’s perfect for Pinterest as we all know that they’re all about wanting to use the platform to promote positive mental health.
So for Mind, they are able to upload anything and it would do amazingly.
They’ve also utilised the last Pin really well as they’ve added a Call To Action where users can get more information by following their accounts on other social media platforms or by going direct to their website.
Mind proves just how easy it is to do a successful Quick Tip Idea Pin… 7 tips… 7 Pins… boom, done.
3. Comparison
Comparison Idea Pins highlight different ways in which a product can be used ie recipe hacks, home decor ideas or even for fashion.
Next have created a denim breakdown for men’s jeans within their Idea Pins. They let you scroll through the different variations, whether it be SlimFit, Bootcut, Skinny, Straight Fit jeans. Within each Pin it explains what they look like and they’ve also got some overlay giving that a little bit more information.
Stereotypically, men aren’t really into fashion, although we know that they all are – especially as more men are flocking to Pinterest; but if you don’t have the time to go shopping in person and just want to order something quickly, Next does online shopping as well.
By having all of the different types of jeans laid out, It’s a really good way for them to be compared. It tells people exactly what the difference is without making them go onto the actual website and sift through everything.
4. Storyteller
If you’re looking to create a story, showing how you create your products via video works really well here.
Whether you’re baking cakes and want to show how you make them, or if you’re just in the kitchen cooking a dinner recipe, or you’re creating a personalised gift for someone. Storytelling is a really great way to highlight this.
The Idea Pin I’ve found to highlight this is a UK eco jewellery maker who shows how they make their own wedding rings.
Obviously, It’s filmed in their workshop where they’ve got all of their tools and they’re making the rings. It’s fascinating to watch to be fair and is actually really good. Personally, I love it. To see how it’s made, I just think that’s amazing.
Where it’s handmade rather than a machine, you can kind of understand why there’s an increase in price for these kind of products. Small business owners love their skill and their craft and they want people to know that.
This Idea Pin shows people an insight into their day-to-day life and how the creators put their love and their soul into creating this piece. I think is lovely, and to see that I would be more inclined to pay the higher money than you would, if you were just to go to H Samuel’s to buy something so standard.
5. Showcase
This can be a great option to encourage engagement just by simply showing something in action.
Similarly to TikTok, if someone asks a question, you can then create a brand new TikTok with the answer. It is a brilliant way to encourage engagement and create a conversation!.
Encourage your viewers to share their own versions as a Take. This then adds further potential for engagement & participatory instructions that invites action from the user.
I think it’s more a case of getting users to show how they’ve tried your showcase idea, rather than them commenting and responding with a Take initially; but for example, if you do a recipe showcase, a user does it but something doesn’t go right. You can then respond to them.
Maybe it’s something you come across quite often, so give them a solution via comment, but it might be better in the new format of a Take (it also drives more traffic too!)
The showcase example I’ve used to the right is with Kylie cosmetics, Kylie Jenner’s own cosmetic brand. The Idea Pin showcases yellow loose powder being applied to a model’s face, so you’re literally seeing how the makeup’s being applied by professionals.
This allows you to see how to apply it correctly and not be applied by people like me, who rarely wear makeup, if I were to try something like that, it would just look all kinds of wrong.
So if you’re interested in using a different product, or just want to know what the shade of lipstick or foundation looks like on a person, then showcase Idea Pins are definitely worth using.
Honestly it’s something to use when it comes to products, makeup or an outfit, rather than just seeing it kind of on a flat lay, you want to be able to see what the colours actually look like on a person as well.
6. Conversation
Encourage your audience to ask questions, take note of them & use them as inspiration when creating new Pins. (Don’t forget to use this to reply to the comment as a take as well!)
So if you’ve created something and someone asks you a question regarding something you’ve uploaded, create a brand new idea pin that is in response to the question. Similarly to what I mentioned above, this can be used as a Take and then you can reply to their comment and say, I actually answered this here and then link to the new Idea Pin.
So I don’t actually have an example of a conversation Idea Pin because to find an Idea Pin within a conversation that is good enough to highlight would probably take forever. However, I know that there’s so much potential with this type of Pin because Pinterest really do seem to be trying to ensure that users stay engaged within the platform itself.
So what do I think?
Pinterest is encouraging an increase in engagement, whilst I don’t necessarily agree with it becoming more of a social media platform, I can kind of see why they would be doing things like this and It’s another way to be strategical within your Pinterest actions, I suppose.
The downside that I find to Idea Pins though is that you can’t actually drive traffic to your website. That’s literally the only thing that I think is detrimental and Instagram has finally picked up on this and now you’re able to add in a link to your stories. Before you could do this, I found Idea Pins better as at least they stuck around for more than 24 hours, but now I’m like… oh I don’t know. I’m not a massive fan, there is great promise to them, I just think the fact that you can’t drive traffic to your website is not just a little downside.. it’s potentially a game changer in some eyes, especially the adapted strategy to get people to go to your profile page and then onto other Pins that might grab a users attention.
Have you tried Idea pins yet? How have you found them? I’d love to know how they’re working in your Pinterest strategy.
Ping me a message at info@pinnedsocial.com if you have any questions, or ya know, you’re looking for some Pinterest support!
CLICK TO PIN THE IMAGE BELOW:
