When it comes to Pinterest, you need to decide on what your ultimate goal is.
If your goal is to make sales, then whilst getting Pinterest traffic is great, you need to ensure that you are turning that traffic into customers.
Here is exactly how I drive conversions for my clients:
1. Stop creating “inspiration” content that attracts customers to other competitors
If you want to attract paying customers, your Pinterest content needs to speak to your target audience.
What to do instead:
• Swap inspirational content for educational content.
• Focus on problem-solving.
• Use pain points in your pin titles & descriptions.
When you shift from pretty and inspirational content to content that solves problems, then you start attracting customers who need you and your products/services… not just people who think your Pins are pretty.
2. Make your Pin graphics customer focused
Yes, your pin graphics should be on brand, but they also need to be strategic in manner.
Pinterest is a visual search engine, therefore if your Pin images don’t immediately tell your audience why they should click on your Pins, then you’re losing out on sales.
The common mistakes I see people make when creating Pin graphics are:
• Using hard-to-read fonts
• Keeping text too small
• Not using a call to action (CTA)
What to do instead:
• Use readable fonts that stand out
• Make it clear what the pin is about
• Add a call to action ie Learn more, Buy now etc. Anything that tells people what to do next
3. Send Pinterest traffic to a specific product page
If a potential customer clicks on a pin that is selling a specific product and lands onto your main homepage or direct to your shop homepage – they won’t know what to do next. So they will most likely leave straight away.
There is nothing worse than wanting to go direct to a product to buy it and then realise you need to go searching for it.
It’s just not user friendly.
If a Pinterest user lands there, they’ll get distracted and won’t take action (which means you’ve missed out on a sale.)
More than likely, your homepage won’t tell visitors where to go next, so they won’t bother figuring it out!
What you need to do instead is to send traffic to a dedicated page whether that be a blog post, a lead magnet or a specific product to buy.
Pinterest users are deemed as cold traffic, meaning that they don’t know you yet. So your job is to make it super easy for them to take the next step and purchase from your business.
Getting traffic is easy. But getting the right traffic and actually turning it into sales? That’s where strategy and I come into play.
And if that’s what you want, I can help.
Click here to book a free call with me to chat about how you can get help with your Pinterest account.
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Pinterest isn’t just a platform for looking at pretty pictures or saving things hoping you’ll remember to go back to it at a later date.
It is a powerful tool for growing your business, whether that be to drive traffic, increase brand awareness or to boost your sales.
To help you get the most out of Pinterest, I have put together a few tips that you can start using today. Once these tips have been implemented, you will see your account transform into a traffic-driving machine.
Let’s dive in!
1. Work On Your Profile
Your Pinterest profile is most likely to be the first thing that people see, so you need to make sure it gives as much information about your business as possible.
Make sure that your bio is catchy but also ensure there are enough keywords relevant to your industry naturally added within it. Keyword stuffing is not going to help you!
Make sure to either use your logo or a professional photo as your profile image and make sure all your links are correct and up to date.
The goal here is to ensure that your profile clearly reflects your business and lets users know what to expect you’re your Pinterest profile.
2. Create Eye-catching Pins
Pinterest is effectively a visual version of Google, so your pins need to stand out amongst the crowd, you want people to stop scrolling and click on your pins after all!
To do this, you need to ensure your Pins have:
– High-quality, vertical images that are 1000px x 1500px. If you’re a product-based business showcasing your products, you need to make sure that they’re well lit.
– Use text overlays on some of your Pins to clearly communicate what the Pin is about. These can reel users onto your Pin and hopefully they will click onto your website!
– Don’t be afraid to experiment with fonts, but remember to keep them readable.
– It’s preferable to ensure that your branding remains the same as your website and other social media platforms. This helps people recognise your business as they continue spending time on Pinterest.
3. Optimise Your Pinterest Boards
Your Pinterest boards are the place to categorise your products/services.
For example, if you sell children’s clothes you can have a boards like: “Boys clothes,” “Girls clothes,” “Dresses,” “Shoes” etc.
By separating your products, it helps users to find what they actually want to look for, instead of spending forever scrolling through your Pins. This is similar to website menus, so why not do it on your Pinterest account too?
Just don’t forget to name your Pinterest boards with clear titles that include keywords that are naturally placed.
Also don’t forget to fill out the Pinterest board description to let people know exactly what to expect from that board. Plus, this gives you another chance to use keywords to your advantage.
4. Use keywords like a pro
As I’ve said above, Pinterest is essentially a visual search engine, so it is crucial that you include keywords to help your content be seen by the right target audience.
Keywords is mostly known as SEO (Search Engine Optimisation.) These help your pins get discovered by your ideal audience and increases your chances of getting clicks and saves.
There are many places where you need to add keywords into your profile. These places are:
– Pin titles
– Pin descriptions
– Board names
– Board descriptions
– Bio
It’s honestly endless all the many places where you can place keywords on Pinterest!
The best way I tell my clients to start researching their keywords is to think about what their ideal customer is searching for and incorporate those phrases naturally into your content.
For more help with your Keyword research, check out my bundle pack here.
5. Pin consistently
Just like with any social platform, consistency really is key on Pinterest.
Pinterest rewards fresh content, so try to Pins as often as you can, even if you only Pin once or twice a week – as long as you’re consistent, it’s better than either rarely Pinning, or Pinning so much you burn out and leave the account untouched for months!
Being consistent helps you stay active and helps to keep your content in front of more of your ideal audience.
Plus, by using Pinterest’s native scheduler; it can help you plan out your pins in advance and keep up with a steady flow of content.
6. Link to your website
Every Pin you create has to have a purpose, most commonly it is to drive traffic to your website.
To achieve this purpose, you need to ensure that ever Pin you upload is linked to the appropriate page, whether it is a blog post, sales page or lead magnet.
Before you press publish, make sure the link works properly as the last think you want is for the user to land on a 404!
Don’t miss out on this opportunity to boost your website’s traffic!
7. Test different pin formats
Just like other social media platforms, don’t stick to just one type of Pin! Pinterest allows for various formats such as Static Pins, Video Pins, and Carousel Pins (multi-image pins).
Video pins are especially great for grabbing attention in the feed and perfect for repurposing those Reels and TikToks! (Just remember to remove the watermark first!)
Why not have a play around with these formats to see what works best with your audience?
8. Engage with your followers
Although Pinterest is mainly a search engine, there are elements of a social media platform added into the mix.
You can still build a community on there by engaging with users who have left comments on your Pins by replying and even heading to their profile and liking some of their own Pins.
Pinterest really loves engagement, so the more interactive you are, the better chances you have of showing up in more users home-feeds.
Some Pinterest managers recommend re-pinning content that aligns with your brand, but this is a sticky area and I personally recommend to avoiding this!
By engaging with users, it shows them that you’re active and approachable. This kind of interaction can not only grow your followers but also build loyalty.
(Side note – followers really aren’t important on Pinterest, but that is a topic for another day!)
9. Dive into Pinterest analytics
If you’re not using Pinterest’s built-in analytics, you’re missing out on some valuable insights.
By checking your analytics regularly, you get to see which Pins are getting the most impressions, clicks and saves.
Take these analytics and analyse their patterns, try to figure out what’s working and what’s not.
For example, if you notice that Video Pins are getting more clicks, stick to that format and keep Pinning Video Pins rather than Static or Carousel Pins.
Don’t forget to keep checking your analytics though as after a while Video Pins may not be bringing in the clicks it used to and you might need to change it up again!
You’re constantly learning, testing and tweaking!
10. Try Pinterest ads
Ok, so ads aren’t for everyone. I mean organic reach is fantastic, but sometimes a paid ad can give a Pin that little boost, which can really help your account go a long way.
Pinterest ads allow you to promote your best-performing pins to an even wider audience. You can target your ads based on interests, demographics, or keywords, ensuring you’re reaching the right people.
Promoted Pins look just like regular Pins so they fit into the home-feed nicely!
You can start with a small budget, experiment with targeting options and then track the performance to see which ad generate the best results.
By incorporating all of these elements, not only will you see it grow, but you should start seeing an increase in brand awareness and a sale or two along the way! You really will be turning your Pinterest account into a powerhouse for your business!
But, if you’re ready to take your Pinterest game to the next level and get personalised guidance, let’s chat!
Book a Power Hour with Pinned Social, and we’ll dive deep into your specific goals, optimise your account, and create a custom plan to help you grow your presence and drive the results you’re looking for.
Don’t wait. Let’s make Pinterest work smarter for your business!
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I’m always banging on about Pinterest and how it’s the underdog of social media. But if you’re not up to date with it, you might find that your Pins aren’t converting into sales.
But don’t give up too soon!
Consistency is key when it comes to Pinterest, but so is time. It can take a long, long time to get traction. I mean… 32 weeks until you get decent traffic is a long time – but I’m not even joking. It can happen!
This is also the reason why I tell my Clients that they will have a six month minimum contract when they start working with me.
They need to see the account gain traction and they need a decent length of time to start seeing this! After all, on average only about 30% of users who have clicked on a pin, click through to the website itself.
So why would you use Pinterest if it takes so long to gain traction? Well that’s because 87% of Users say that they’ve purchased something because of Pinterest.
Business owners use Pinterest for many reasons, whether that be to make sales then and there, create brand awareness or simply, just to drive traffic back to their website.
So what happens if you’re spending time on there and getting clicks, saves and impressions – but actual sales are non existent?
Well, here are a few questions that might help you to get to the bottom of things:
1. Is your Pin Description optimised?
Pinterest uses Pin Descriptions as a contributing factor to the SEO algorithim. Anytime you make a new Pin, you need to ensure that you optimise your description with SEO. Do keyword research within Pinterest to make sure your Pins will show up in search results. Doing so will help you place higher and appear more often in search results on Pinterest.
When your pins are not optimised, Pinterest won’t know where to place it so they won’t get the eyes it deserves on it – but more importantly, its a waste of your time. So do it well and do it right!
2. Make sure you’re creating QUALITY images
When it comes to do’s and don’ts there are a few points that end up with major pin creation fail.
• Do not put your logo in the bottom right hand corner – Pinterest uses this spot for some of their icons so it will be lost in translation.
• Don’t use low quality images – you want to show your products/services in the best light don’t you?
• Do not steal other peoples images without the correct credit – it’s just unprofessional people!
• Get the right size template
• Choose a simple, readable font to add a text overlay to the image. Those who use the same font, look and colours on their pins often find to have a higher rate of clicks than those pins that are all different.
3. Are you using a strong Call To Action?
When you’re selling, having a clear Call To Action (CTA) works. Try using the following phases:
• Click here
• Access now
• Shop the sale or
• Join the community today
4. Are you focusing on the right part of your funnel?
Depending on your product, you might be focusing on the wrong part of your funnel. If you have low ticket products sell them directly on Pinterest, but high ticket items won’t sell right off the bat and need to have you focusing on getting people to the start of your funnel rather than straight to the sales page.
This is where you would need to build your email list through Pinterest to create warm leads and over time convert them to high ticket items!
5. Are you paying attention to your Pin Metrics.
Pinterests algorithm has changed over the years and therefore you HAVE to know how to use your analytics to reach your business goals.
• Look at the pins that give you the most outbound clicks (clicks to your website from Pinterest.)
• Discover how long they’re spending on the page they land on from Pinterest.
• Think about how these people to continue to engage with those visitors once their own a client’s site
• Filter out all of the best-performing pins in the past 30 days. It will give you an idea of which topics and keywords are performing well so you can capitalise on these further!
Finally…
• Check out your Conversion insights – here you’ll spot all the visitors to your online shop via the Pinterest tag, so you can put a financial figure on how much Pinterest traffic earns you.
6. Are you using a personalised strategy?
We all know as people that no shoe fits all so you need to take the same approach when it comes to your Pinterest strategy.
Keep your strategy simple.
Commit to being consistent with your Pinning and ensure your content is of the highest quality possible so your target audience gets the answers to their problems.
Conclusion:
It is pretty simple… when you improve your Pins, you improve your engagement and outbound clicks. When your engagement and outbound clicks improve, the sales are likely to come next.
It all snowballs from there and the more you consistently post, the more you’re going to increase your chances of creating conversions.
If you’re struggling, why not book yourself in with me for an hour to talk through your Pinterest process and see if we can make improvements!
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So your business has grown to a level where you have to outsource some tasks. Amongst all of those tedious tasks, you’re likely to find that social media is one of them.
I mean… it’s a never ending cycle of posting, learning new updates, engaging with followers, trying to gain more followers.
Rinse and repeat…
It’s time consuming and you really just wing it and hope for the best.
So now you’ve decided to outsource, you’ve probably heard of VA’s (virtual assistants) and SMM’s (Social Media Managers) but what is the difference between the two?
Well, in my experience; a VA will possible create content for you, they’ll definitely schedule content for you… but not all of them research hashtags, look into your optimum posting times – but more importantly, they won’t have a strategy in place.
When it comes to social media, businesses often underestimate the value that is has to a business for their marketing.
So what does a social media manager actually do?
A manager is responsible to not only create your content for you, but to have a strategy put in place that takes into account what your optimum days, times and platforms to post on.
They will utilise the brands tone of voice to replicate posts that seamlessly take on the way the business talks to ensure followers do not notice a change in takeover.
They will also adjust strategies to allow for changes in algorithms, analytics or also to test new strategies to maximise sales/leads or also if there has been a shift in the businesses goals.
One thing I will highlight is that each Social Media Manager is likely to work across all platforms to a degree; however, they will most likely have a platform where they are experts in. I for one have more knowledge and success on Pinterest. But that is not to say I know nothing about other platforms such as Instagram and Facebook, nor do I lack in experience or successes on these platforms either.
If you are considering taking on a Social Media Manager, it is recommended to have a clear understanding on what they can do for you so you’re both on the same page and expectations can be managed for both parties.
I also want to highlight that each social media managers packages are different and a discover call is strongly recommended to not only see if you gel, but also to discover what they could provide within your budget.
To help you understand just some of the tasks that a Social Media Manager can do for their clients… but of course clarification of all tasks will be made before any work commences:
- Implementing a marketing strategy.
When a new social media manager starts with a client, one of the first tasks they undertake is browsing through documents, gauging what the current marketing plan is, considering previous discussion notes and putting together a strategy going forward for each platform of the clients business.
- Consider optimum times for posting.
When planning content, it is required to know when the best days and times are to post to achieve successful posts for the client.
- Create content.
This is what people expect social media managers to do, but do not realise there is so much more behind it. There is creating a graphic or sourcing images, ensuring the dimensions are right for the social platform it’s needed for. Then there is the caption to place alongside the image… this needs to be intentional, with a hook at the start and a call to action at the end.It’s really not a case of throwing a sentence together and hoping for the best! Lets’ not forget, there are also hashtags to add into the caption when sharing content on Instagram.
- Incorporate SEO.
Search engine optimisation (SEO) is a strategy that helps your business not only show up on Google, but also Pinterest and Instagram. Social media has started implementing SEO on their platforms so now it’s definitely needed to keep in mind when creating your content. But not just in your captions, Pinterest can read the text overlays on all Pins, so it’s worth using this on your images too.Not only can SEO help you rank on Google, but it can increase traffic to your website, boost brand awareness and generate more leads.
- Analyse data.
To know if a strategy is working or not, you need to analyse the data results. Keep track of the data that aligns with the business goals to ensure their social media is being impactful and supportive as part of the bigger sales funnel.Should it not be successful, tweak the strategy until the data is changing for the better.
- Create an engagement strategy (if included within the package)
Social media is there to build relationships, but is often ignored when it comes to social media strategies. If you’re wanting this to be included, make sure you speak up or forever hold your peace!
If you feel like you’re needing support with your social media accounts, click here to book in a free chat with me and we can go through everything that you’re needing help with and make a plan!
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There are many reasons why Pinterest can help your business become more successful and why people flock to the website/app. There are a few of them listed below:
• It is aesthetically pleasing – I mean pretty houses, stunning holidays, delicious foods etc The best of the best is on Pinterest but it’s not off-putting like Instagram… it’s completely less toxic!
• It is the place to go for inspiration. So whether you’re looking for a new piece of jewellery, decor or garden inspiration, Pinterest is the place to go.
• You can create as many boards as you like and about whatever you like! I mean…. what more do you want???
• As mentioned above, Pinterest is a toxic-free zone. They go out of their way to ban diet ads, support mental health and monitor for any incorrect information being shared regarding Covid etc. I mean – how great is that?
When it comes to Pinterest, there are many analytics you need to watch to ensure your account grows, but essentially, they all depend on what your platform goal is.
• Do you want website traffic?
• Brand awareness?
• Email subscribers?
BUT…
If you’re wanting to know how people engage with your content, the best way to track it is by monitoring the about of Saves your Pins get.
Users save Pins because they want to refer back to them at a later date. Whether that be in a week, a month or even a few months later (pregnant ladies hello!) The users who save your Pins are indicating a real interest – these are warm leads… keep creating similar content and you might just get a conversion! When people save your content, similar to other engagement – this indicates that you’re creating content that’s of interest and Pinterest will share your content to other users with similar interests!
The question now is… how do you get your Pins seen? How can you keep creating saveable content? How can this help to grow your account? I mean, it’s all good knowing how the platform works and what a decent looking Pin should look like, but how do you get eyes on your work?
When a Pin is seen by a user, that person can choose to engage with it in many different ways.
• Saves
• Clicks
• Comments
• Reactions.
Use the standard tips of getting seen ie posting consistently, using keywords and using your analytics strategically.
• In your Pin description, use a call to action that tells them to save your Pin, or even ask them to leave a comment or add a take? Encouraging an interaction is one of the first steps in building engagement on your account.
• Don’t forget to use trends to your advantage though as that is another sure fire way to gain saves!
As with other platforms, once the Pin is engaged with, Pinterest uses this information to determine if it should be shared further throughout the platform. Unlike other platforms, there aren’t any time frames to hack an increase in engagement (hello 10 minutes window on Instagram)
Just remember that Pinterest is a long game and whilst your Pin may not get hits immediately, it doesn’t mean that it won’t do further down the line.
If you’re struggling to get engagement on your Pins, why not book a Power Hour with me and we can go through your account and find ways to get those fingers clicking!
Have you tried either of these tips? Hit reply and let me know!
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I remember when my sister had her first child, she was talking about what she was doing with him and how she would discipline him, allow him to do certain things, eat this and that and I remember being 19 and thinking “Pfft, I won’t do that with my kids….”
Fast forward 10 or so years and here I am with 3 boys, winging life and parenting – celebrating their unscathed survival for another day.
I started my business in 2018 after being made redundant; but when I was in full time work, I also had a parenting blog which helped me discover a passion for Pinterest. I found that it was an easy website for me, I uploaded Pins based on my blog posts and each Pin became a roaring success compared to how it performed on other social media platforms.
Then came the great crash in 2020ish and Pinterest changed….
(It was in the covid haze so all the months merged into one haha!)
No longer did I know what I was doing. No-one knew what they were doing!!! There was no rule book, no explanation of how to handle your accounts – let alone Client accounts! It was a case of trial and error, try a few strategies and hope for the best. Every time you started to get somewhere, another spanner in the works happened. Whether it be another update or a new feature being released, no matter what you did, you were always chasing your tail.
This is when it dawned on me…. It is just like when you’re a parent.
Every time you think you’ve grasped the parenting malarky there is something that makes your life go tits up. Whether it be a sleep regression, another weaning stage, teething… when you get comfortable and secure in your parenting skills.. WHAM… nope.. you can’t get too cosy!
When one thing has been working for ages, suddenly that comfort blanket isn’t what makes them stop crying, or that meal they’re guaranteed to eat without fuss becomes the most revolting thing ever! When you’re a parent, there are no instructions, no rule book and really, there really are no wrong or right ways.
It is the same with Pinterest. It really is a case of trial and error. Find what Pin images resonate with your ideal clients, discover what keywords your customers use. Remember that keywords change over time therefore you need to keep going back and doing more research. Keep an eye on what’s trending.. how can you use that to your advantage?
At the end of the day, both parenting and Pinterest really is more similar than you could imagine. You need to work with the results you’ve been given to date and manipulate them strategically to get the end goal that you want.
Sounds simple? Try raising twins!!!
(Disclaimer: I do not condone manipulating children – especially not with an aid of chocolate or screentime *wink*)
Book yourself in for a free chat with me here to run through some of your Pinterest plans alongside a cuppa!
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